2017 Winners & Shortlists

Brief Explanation

Halwani is launching a new full range of breaded chicken with seven different variants, so the story is taking place in the farm where we see the chicken selection process with its tough criteria; each of the chicken is being introduced to its new role and assigned based on its qualifications. That’s why Halwani chicken is like no other!

Execution

The whole project was developed in CGI in full and started by developing a sketch for the base chicken, then the post house developed the initial look of it with the 3D modeling, that’s when the director starting taking over. The copy was challenging because of its long duration, having to differentiate between seven main characters yet keeping the same overall feel, creating fresh visuals that appeals and entertain moms and kids as well and taking us through the whole story of the quality control and selection criteria The environment of the farm with all of its details; such as the boiling oil reflection, characters behaviors towards the other objects & the total blend of all elements together to formulate a harmonized look that entertains the viewer each and every time