2017 Winners & Shortlists

HALWANI CHICKEN LAUNCH

BrandHALWANI BROTHERS
Product/ServiceHALWANI CHICKEN RANGE
EntrantMAHDYS Cairo, EGYPT
CategoryScript
Idea Creation MAHDYS Cairo, EGYPT
Production MAGIC BEANS PRODUCTIONS Cairo, EGYPT
Additional Company SEED ANIMATION London, UNITED KINGDOM

Brief Explanation

Halwani is launching a new full range of breaded chicken with seven different variants, so the story is taking place in the farm where we see the chicken selection process with its tough criteria; each of the chicken is being introduced to its new role and assigned based on its qualifications. That’s why Halwani chicken is like no other!

Credits

Name Company Role
Tamer Mahdy Mahdys Director & ECD
Mohamed Atwa Mahdys Sr. Conceptual copywriter
Mohab Alaa & Refaat Ahmed Mahdys Copywriters