Brand | PEPSICO |
Product/Service | PEPSI |
Entrant | IMPACT BBDO Cairo, EGYPT |
Category | Script |
Idea Creation
|
IMPACT BBDO Cairo, EGYPT
|
Media Placement
|
OMD Dubai, UNITED ARAB EMIRATES
|
Production
|
RHINO PRODUCTIONS Cairo, EGYPT
|
Brief Explanation
In the film, Algerian-native & world-renowned football star Riyad Mahrez is the voice of motivation & symbol of hope for Algerians. In the opening scenes, we see citizens leading their day-to-day lives in an ordinary manner, when suddenly, all broadcasting signals are hacked by Mahrez - this leads to a nation-wide interruption; as everyone stops to hear what he has to say. Here, Mahrez begins his patriotic speech motivating Algerians by reminding them of their resilience, strong will & reminding them of past football victories. Throughout the film, we see a huge crowd emerge at a large square in the city, where people have stopped to watch Mahrez on a large digital screen. Suspense continues to build up as a strong sense of synergy is formed between Mahrez & the people; their movements are in-sync & by the end of the copy they are cheering after him “We are Algeria!”
Credits
Ahmed Hany |
IMPACT BBDO CAIRO |
SENIOR COPY WRITER |
Mohamed Fathy |
IMPACT BBDO CAIRO |
Creative Director |
Hussam Moro |
IMPACT BBDO CAIRO |
President & CCO |
Hussam Moro |
IMPACT BBDO CAIRO |
President & CCO |
Kamel Basha |
IMPACT BBDO CAIRO |
Art Director |
Ahmed El Kiey |
IMPACT BBDO CAIRO |
Executive Creative Director |
Dalia Abdelnasser |
IMPACT BBDO CAIRO |
Graphic Designer |
Hend Ghorab |
IMPACT BBDO CAIRO |
Strategic Planner |
Noor Hassanein |
IMPACT BBDO CAIRO |
Senior Creative Planner |
Roni Chamcham |
IMPACT BBDO CAIRO |
Managing Director |
Aref Fakhoury |
IMPACT BBDO CAIRO |
Group Accont Director |
Salma Shahin |
Impact BBDO Cairo |
Account Manager |
Aref Fakhoury |
Impact BBDO Cairo |
Group Account Director |
Hamza Abd El Monem |
IMPACT BBDO CAIRO |
Project Co-leader |
Phillipe Berthelot |
IMPACT BBDO Dubai |
Regional business director |
Philippe Berthlot |
IMPACT BBDO DUBAI |
General Manager |
Saleh El Azab |
Rhino |
Managing Partner |
Mohamed Shaker |
N/A |
Director |
Mohamed Abdelrehim |
Rhino Productions |
Managing Director/Owner |
Ibrahim Zeinelabdin |
PepsiCo |
Senior Marketing Manager |
Solange Constantin |
IMPACT BBDO DUBAI |
Senior Account Manager |
Donya Labib |
IMPACT BBDO Dubai |
Account Manager |
Richard Addington |
OMD |
Director |
Dara Maher |
OMD |
Senior Director |
Maher Ghazal |
OMD |
Business Unit Director |
Links
Social Media URL