Brand | VODAFONE |
Product/Service | VODAFONE CREDIT SERVICE |
Entrant | J. WALTER THOMPSON CAIRO, EGYPT |
Category | Casting |
Idea Creation
|
J. WALTER THOMPSON CAIRO, EGYPT
|
Media Placement
|
MEC GLOBAL Cairo, EGYPT
|
Production
|
LIGHTHOUSE FILMS Cairo, EGYPT
|
Additional Company
|
VODAFONE EGYPT Cairo, EGYPT
|
Brief Explanation
Our film is a beautiful contrast of the unordinary and the extraordinary. When presenting an innovation, we made sure its depicted in a startling manner; shock of the unexpected. The most staggering representation that is anything but predictable and that builds exhilaration and anticipating until the last minute.
From the first second, one can instantly identify the action theme basis of the film. The first seconds portray a secret document exchange taking place between a man and a woman; which is where the first reveal occurs. The intensity and tempo of the film grows rapidly with a genuine car chase between the villain and hero; an elderly actress. The second half of the film transfers into an even stronger reveal; a solid action-movie. Guns being shot, a car explosion and a physical fight between a professional mafia, and an old movie-actress who has only been known to perform motherly roles.
One of the hardest elements of casting is finding the right person that fits certain characteristics as well as having the ability to perform the role required. The casting period for our film took a lot of research and various celebrity approaches before finding the right person who fits the profile and has the physical ability to perform such a demanding role.
Our celebrity choice had to be a true close-to-heart character who has never took on an action role; someone who would take the audience by surprise when placed in such a role. More importantly, someone who beneath the kindness and gentleness, had the heart to hold a gun or change her facial expression to act the character in a believable manner. The creative execution had to be modified to fit the abilities of the celebrity, including elements like the wardrobe and specific shots to meet her capability.
Credits
Mai Azmy |
J. Walter Thompson Cairo |
Managing Director |
Mohamed Hammady |
J. Walter Thompson Cairo |
Executive Creative Director |
Omar Hilal |
Director |
Director |
Jon Gwyther |
Director |
Director |
Amir Adib |
J. Walter Thompson Cairo |
Senior Planner |
Hassan Elsada |
J. Walter Thompson Cairo |
Account Director |
Hassan Elsada |
J. Walter Thompson Cairo |
Account Manager |
Heba Hosny |
J. Walter Thompson Cairo |
Senior Account Executive |
Hisham Ghamrawy |
J. Walter Thompson Cairo |
Senior Account Executive |
Ahmed Wahid |
J. Walter Thompson Cairo |
Senior Art Director |
Malek Sharif |
J. Walter Thompson Cairo |
Senior Art Director |
Reem Megahed |
J. Walter Thompson |
Production Head |
Shady Abdel Aziz |
J. Walter Thompson Cairo |
TV Producer |
Amr Ashraf |
J. Walter Thompson Cairo |
TV Producer |
Links
Video URL