Brand | VODAFONE EGYPT |
Product/Service | VODAFONE - TELECOM ACTIVATION PROMO |
Entrant | J. WALTER THOMPSON CAIRO, EGYPT |
Category | Script |
Idea Creation
|
J. WALTER THOMPSON CAIRO, EGYPT
|
Media Placement
|
MEC GLOBAL Cairo, EGYPT
|
Production
|
HAMA FILM PRODUCTIONS Cairo, EGYPT
|
Additional Company
|
VODAFONE EGYPT Cairo, EGYPT
|
Brief Explanation
Our film starts with footage of an unforgettable moment from one of Egypt’s National Team’s victories in the African Cup of Nations. This moment included Mohamed Zidan’s (an Egyptian player) iconic relentless fight for the ball that lead to the winning goal in that match. The narrator goes on to explain how this moment is carved in every Egyptian’s memory. The film then cut to the story of a fan whose sacrifice is totally forgotten on that day. That went to celebrate the win forgetting to notify his mother that he will be late. When he goes home, he takes a beating that fully resembles the player’s fight for the ball. However, he did not get upset as cheering for his team is always worth it. The film ends with a promise that this year we will remember the fans as much as we remember the winning team.
Credits
Moustafa Hamza |
J Walter Thompson |
Associate Creative Director |
Amr Abdel Wahab |
J Walter Thompson |
Copywriter |
Marwa Khalifa |
J Walter Thompson |
Art Director |
Belal Rabah |
J Walter Thompson |
Junior Copywriter |
Sarah El Atabani |
J Walter Thompson |
Account Director |
Hazem Safwat Taher |
J Walter Thompson |
Account Manager |
Mohamed Talaat |
J Walter Thompson |
Account Executive |
Hassan El Sada |
J Walter Thompson |
Account Director |
Mai Azmy |
J Walter Thompson |
Managing Director |
Amir Adib |
J. Walter Thompson |
Senior Planner |
Marwan Hamed |
Freelancer |
Director |
Maha Nagy |
Vodafone Egypt |
Marketing Communications Director |
Mostafa Talaat |
Vodafone Egypt |
Marketing Communications Manager |
Hesham Soliman |
Hama Film Productions |
Owner/Founder |
Seif Fahmy |
Vodafone Egypt |
Producer |
Hosny Ali |
The Garage |
Sound Engineer |
Fadila El Badry |
Vodafone Egypt |
Consumer Communication Team Leader |
Mira Hesham Soliman |
Hama Film Productions |
Line Producer |
Hamssa Hamzawy |
Vodafone Egypt |
TV Producer |
Alia Faizy |
Vodafone Egypt |
Consumer Communication Specialist |
Tarek |
Hama Film Productions |
Producer |
Links
Video URL