Brand | ORANGE |
Product/Service | ORANGE - GAHNEELY - MUSIC APPLICATION |
Entrant | FP7/CAI Cairo, EGYPT |
Category | Sound Design |
Idea Creation
|
FP7/CAI Cairo, EGYPT
|
Production
|
FP7/CAI Cairo, EGYPT
|
Brief Explanation
In the form of a music video, our creative idea was to give the Egyptian youth full control of our campaign; the same control they had when using our app, Ghaneely. To invite people to the experience, The music video was launched on social media music-less, mimicking a popular YouTube trend and inviting audiences to select their own music to best compliment the dance. The teaser led viewers to an interactive video (seen here) that gave the audience a the choice of picking the music for the music video, which would remain silent unless tried by our audience. Choreographed at a specific beat per minute, our music video was shot to ensure that any piece of music would work perfectly on the dance moves. App users got to choose the song they believed best fit the dance, and in doing so, create their own unique versions of our music video.
Credits
Ahmed Hafez Youness |
FP7/CAI |
ECD |
Rami El Kerdani |
FP7/CAI |
CD |
Moemen EL Siwi |
FP7/CAI |
Art Director |
Rana Kahiry |
FP7/CAI |
Senior Copywriter |
Sondos Effat |
FP7/CAI |
Group Account Director |
Raghda El Maghrabi |
FP7/CAI |
Account Director |
Ramy Raafat |
FP7/CAI |
Account Supervisor |
Hatem El Rashidi |
FP7/CAI |
Account Supervisor |
Hanaa Baghdadi |
FP7/CAI |
Digital Unit Director |
Umar Achraf |
FP7/CAI |
Digital Manager |
Yahia Hashem |
FP7/CAI |
Digital Project Supervisor |
Naila Fattouh |
FP7/CAI |
Head of Planning |
Mostafa Hashish |
FP7/CAI |
Planning Supervisor |
Heba Radwan |
FP7/CAI |
Head of Film Production Department |
Inas Nagy |
FP7/CAI |
Producer |
Moayad El Shenawy |
FP7/CAI |
Producer |
Tameem Youness |
N/A |
Director |
Mihai Marius |
N/A |
DOP |
Wael Alaa |
NEOBYRD |
Composer |
Fadi Fahim |
Lighthouse |
Executive Producer |
Ahmed Asem |
Aroma |
Editor |
Karim Mira |
Lizard |
Colorist |
Hosny Ali |
The Garage |
Sound Designer |
Links
Website URL