2017 Winners & Shortlists

GHANEELY

BrandORANGE
Product/ServiceORANGE - GAHNEELY - MUSIC APPLICATION
EntrantFP7/CAI Cairo, EGYPT
CategorySound Design
Idea Creation FP7/CAI Cairo, EGYPT
Production FP7/CAI Cairo, EGYPT

Brief Explanation

In the form of a music video, our creative idea was to give the Egyptian youth full control of our campaign; the same control they had when using our app, Ghaneely. To invite people to the experience, The music video was launched on social media music-less, mimicking a popular YouTube trend and inviting audiences to select their own music to best compliment the dance. The teaser led viewers to an interactive video (seen here) that gave the audience a the choice of picking the music for the music video, which would remain silent unless tried by our audience. Choreographed at a specific beat per minute, our music video was shot to ensure that any piece of music would work perfectly on the dance moves. App users got to choose the song they believed best fit the dance, and in doing so, create their own unique versions of our music video.

Credits

Name Company Role
Ahmed Hafez Youness FP7/CAI ECD
Rami El Kerdani FP7/CAI CD
Moemen EL Siwi FP7/CAI Art Director
Rana Kahiry FP7/CAI Senior Copywriter
Sondos Effat FP7/CAI Group Account Director
Raghda El Maghrabi FP7/CAI Account Director
Ramy Raafat FP7/CAI Account Supervisor
Hatem El Rashidi FP7/CAI Account Supervisor
Hanaa Baghdadi FP7/CAI Digital Unit Director
Umar Achraf FP7/CAI Digital Manager
Yahia Hashem FP7/CAI Digital Project Supervisor
Naila Fattouh FP7/CAI Head of Planning
Mostafa Hashish FP7/CAI Planning Supervisor
Heba Radwan FP7/CAI Head of Film Production Department
Inas Nagy FP7/CAI Producer
Moayad El Shenawy FP7/CAI Producer
Tameem Youness N/A Director
Mihai Marius N/A DOP
Wael Alaa NEOBYRD Composer
Fadi Fahim Lighthouse Executive Producer
Ahmed Asem Aroma Editor
Karim Mira Lizard Colorist
Hosny Ali The Garage Sound Designer
Links
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