| Brand | NATIONAL BANK OF EGYPT |
| Product/Service | BANKING/LOANS |
| Entrant | TNA Cairo, EGYPT |
| Category | Script |
|
Idea Creation
|
TNA Cairo, EGYPT
|
|
Idea Creation 2
|
DDB EGYPT Cairo, EGYPT
|
|
Media Placement
|
TNM Cairo, EGYPT
|
|
Production
|
TNP Giza, EGYPT
|
Brief Explanation
The ad is all about the hero narrating a horrible incident that happened to his father right in-front of his eyes, and it was because of a barrel.
His elderly father slipped into the barrel, which took him down so hard on a pack of stairs. And since then barrels are considered a curse to their family.
Yet, despite all what happened to his father because of a barrel, they still opened a Barrels’ factory, because they love the money they make out of it, as barrels are greatly profitable.
Credits
| Akram Negm |
TNA/DDB Egypt |
Creative Director |
| Basel El Deeb |
TNA/DDB |
Managing Partner/Head of Creative |
| Hashem El Sokkary |
TNA/DDB Egypt |
Creative Director |
| Yasmine Emad |
TNA/DDB Egypt |
Senior Copywriter |
Links
Social Media URL