Brand | EMIRATES GROUP |
Product/Service | DNATA TRAVEL |
Entrant | TBWA\RAAD Dubai, UNITED ARAB EMIRATES |
Category | Casting |
Idea Creation
|
TBWA\RAAD Dubai, UNITED ARAB EMIRATES
|
Media Placement
|
OMD Dubai, UNITED ARAB EMIRATES
|
Production
|
GOOD PEOPLE Beirut, LEBANON
|
Brief Explanation
We see a man using a VR set, as we discover he is surfing in Bali. Of course he looks pretty stupid doing it, because, it's better to actually be there.
Casting actors to look like ordinary middle-class people was no easy task and the Director had to use European and in particular London-based agents to ensure the best fit for these quirky films. Cold calls and auditions were made and each cast played the lead in all the commercials, before a final call was made on who'd be chosen for each particular spot. The Casting Director got very personally invested coaching each actor to tune the role giving them plenty of time to practice, and switching them around often to find the best combination of wit, situational comedy and random craziness.
The end result is onscreen performances that feel candid, honest and heartwarming in their clumsiness, making the scripts and ultimately the Dnata brand message , "Travel for Real. Its Better."
Credits
Walid Kanaan |
TBWA\RAAD |
Chief Creative Officer |
Fouad Abdel Malak |
TBWA\RAAD |
Executive Creative Director |
Manuel Borde |
TBWA\RAAD |
Creative Director |
Gabriel Gama |
TBWA\RAAD |
Art Director |
Guilherme Grossi |
TBWA\RAAD |
Copywriter |
Joe Lahham |
TBWA\RAAD |
Head of Client Services |
Monisha Mirchandani |
TBWA/RAAD |
Account Director |
Heba Younes |
TBWA/RAAD |
Account Executive |
Rouba Asmar |
TBWA/RAAD |
Head of Production |
Oswaldo Sa |
TBWA/RAAD |
Art Director |
Oswaldo Sa |
TBWA/RAAD |
Art Director |
Ali Ali |
Good People |
Director |
Michel Abou Zeid |
Good People |
Executive Producer |
Pierre Mouarkech |
Good People |
DOP |
Amr Rabee |
Good People |
Editor |
Karim Mira |
Good People |
Grading |
Lizard Cairo |
Good People |
Online |
Hosny Ali |
Good People |
Sound Designer |
Links
Social Media URL