2017 Winners & Shortlists

Brief Explanation

Magdy is an original superstar. Or so he thinks. This likeable guy doesn’t have the luck or means to life the life of the rich and famous but he finds creative ways of getting by. Except for when it comes to the bedroom. Here even Magdy only trusts the original.

In a patriarch society like ours, it was difficult finding a male actor who was willing to step in front of a camera playing the role of a man who takes potency medicine. In the past other brands had actors that got divorced after a commercial had aired for this reason. So it was important to find a likeable guy that was both funny but could also represent the brand in a charming and approachable way. In the end we believe we found the perfect match.