2017 Winners & Shortlists

KHALF ESSOURA

BrandOOREDOO
Product/ServiceOOREDOO BRAND CONTENT
EntrantALL IN EL ACHOUR, ALGERIA
CategoryTV & Broadcast: Fiction & Non-Fiction
Idea Creation ALL IN EL ACHOUR, ALGERIA
Media Placement ALL IN EL ACHOUR, ALGERIA
PR ALL IN EL ACHOUR, ALGERIA
Production ALL IN EL ACHOUR, ALGERIA

The Campaign

Smartphones took over traditional cameras as the #1 photo cameras in the world. Then, we've took a look at all the amazing photos made by talented photographs in the country. We found that there will be something to tell to the audience. A kind of emotional stories that can connect the brand and its audiences on a large TV audience opportunity. Khalf essoura is a short TV program where photographs tells the story behind their pictures. Algeria seems much more beautiful on the show than any other documentary or news show. People here tells powerful stories as well as Portraits, Meetings, Family or simple nature & landscapes.

Creative Execution

Khalf essoura is aired on the 1st TV channel every day at 8PM. More than 1000 episodes were aired since the 1st season. The show is also aired on the official SM of the brand as well as FB, YT and IG. The show is also available to watch directly on brand stores through their screens. We've created an app on IG that allow people to share the best of 2016 on their time line through a brand Khald Essoura video. An expo photo on the national museum of modern arts of algiers We've created an amazing experiences for photographers as well as casbah & desert journeys.

Khalf essoura reaches more than 1 million TV spectators every day, with a pick at 4,6 million just before a football game. We've reached more than 3 million people on Facebook. Khalf essoura community has reached 270 photographers. 460 000 downloads on ooredoo DL Platform (Store) More tain 12000 mobile pictures uploaded through ooredoo data for the contest. 19 top stories on press for the launch of the 3rd season.

Khalf essoura is a major piece for ooredoo. In 2016 we've aired the 3rd season aired on the 1st TV channel in Algeria just before the news show. We've produced over 1000 episodes available also on the brands download content & social media. Khalf essoura helped tourism in Algeria (people discovers amazing places or experiences in the country) , helped people (CSR) and helped to build a nation wide photographers community. It became the most popular brand content on TV way ahead of all other brands.

Before ooredoo paid a lot for the sponsorship of the weather. Today they have their own brand content, the larger audience possible on TV 8.PM and they pay less for a daily show on TV. The brand also rewarded its own clients, they selected 30 of the best mobiles pictures sent on social media and let them telling their own stories on TV. Now ooredoo has its own brand content that's available on line and aired on their shops all over the country.

Credits

Name Company Role
SAHNOUN GHILES SAHNOUN MANAGING DIRECTOR
Mohamed SAADI ALL IN studio Studio Director
SAMIR BADAOUI ALL IN | FRED FARID CREATIVE DIRECTOR
GRIM ALL IN | FRED & FARID PROJECT MANAGER
Links
Website URL