2017 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Award
A01 Creation of a new Brand Identity or Rebrand / Refresh of an Existing Brand
360
360 / 360
FITCH London UNITED KINGDOM
CHICLETS LIVE EPISODES
MONDELÉZ / CHICLETS
J. WALTER THOMPSON CAIRO EGYPT
Gold
ZAYED CITY BRAND IDENTITY
ABU DHABI URBAN PLANNING COUNCIL / CITY DEVELOPMENT
ALL ABOUT BRANDS Abu Dhabi UNITED ARAB EMIRATES
DESTINATION BRAND QATAR
QATAR TOURISM AUTHORITY / DESTINATION BRAND QATAR
GRID WORLDWIDE Johannesburg SOUTH AFRICA
MAKING SENSE OF DYSLEXIA
SYDLEXIA / DYSLEXIA CORRECTING FACILITY
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Bronze
FLUDIUM VISUAL STYLE
FLUDIUM DMCC / FLUDIUM THE BRAND CATALYST
FLUDIUM Dubai UNITED ARAB EMIRATES
MANCHESTER CITY FOOTBALL CLUB CREST
MANCHESTER CITY FOOTBALL CLUB / FOOTBALL CLUB
ALL ABOUT BRANDS Abu Dhabi UNITED ARAB EMIRATES
UNVEIL SAUDI
SAUDI TELECOM COMPANY / NETWORK AND COVERAGE
J. WALTER THOMPSON RIYADH SAUDI ARABIA
Bronze
MANCHESTER LIFE
MANCHESTER LIFE / PROPERTY DEVELOPMENT
ALL ABOUT BRANDS Abu Dhabi UNITED ARAB EMIRATES
ROVE HOTELS
EMAAR HOSPITALITY GROUP / ROVE HOTELS BRAND
JOIE BRANDS Dubai UNITED ARAB EMIRATES
THE WORLDS FIRST USER-GENERATED BRAND IDENTITY
OOREDOO / SHABABIAH
SEVEN BRANDS Manama BAHRAIN
REWARDING INDIVIDUALITY
EMAAR HOSPITALITY GROUP / U BY EMAAR LOYALTY PROGRAMME
INSIGNIA Dubai UNITED ARAB EMIRATES
B01 Publications & Brand Collateral
THE OUTLANDER
NATIONAL GEOGRAPHIC ABU DHABI / 2017 CALENDAR
J. WALTER THOMPSON RIYADH SAUDI ARABIA
FLIP EVIL & LIVE TO THE FULLEST
FLIP EVIL PRODUCTION / BRANDING
LA MARQ INTERNATIONAL Dubai UNITED ARAB EMIRATES
#WOMENOFCHANGE THE GRAPHIC NOVEL
NESTLÉ / MAGGI
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES
PAYPERKAY BRAND GUIDELINES
MASSAR SOLUTIONS P.J.S.C. / PAYPERKAY PAY-AS-YOU-GO CAR LEASING
FLUDIUM Dubai UNITED ARAB EMIRATES
BE SEEN
THE CARTEL / THE CARTEL
Y&R DUBAI UNITED ARAB EMIRATES
AD D
NATIONAL HEALTH INSURANCE COMPANY - DAMAN / VITAMIN D EDUCATION
FP7/DXB Dubai UNITED ARAB EMIRATES
Short List
B02 Promotional Item Design
THE SOUND OF VIOLENCE / X-RAY RECORDS
HURRIYET / AILE ICI SIDDETE SON
TBWA\ISTANBUL TURKEY
Short List
TAA MARBOUTA - THE SECRET OF YOUR STRENGTH
NATIONAL COUNCIL FOR WOMEN / AWARENESS MESSAGE
DDB EGYPT Cairo EGYPT
YOUR JERSEY. YOUR FLAG.
COCA-COLA / COKE RED
FP7/CAI Cairo EGYPT
ONE-DROP BOTTLE
PRIL / DISHWASHING LIQUID
TBWA\RAAD Dubai UNITED ARAB EMIRATES
FRAKTA COLLECTION
IKEA - SAUDI ARABIA / FRAKTA
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
LIPTON FIT CART
UNILEVER / LIPTON GREEN TEA FIT CART
WUNDERMAN DUBAI UNITED ARAB EMIRATES
PAYPERKAY SUNSHADE
MASSAR SOLUTIONS P.J.S.C. / PAYPERKAY PAY-AS-YOU-GO CAR LEASING
FLUDIUM Dubai UNITED ARAB EMIRATES
WATER SNACKS
RAYYAN WATER / RAYYAN WATER
Y&R DUBAI UNITED ARAB EMIRATES
Bronze
THE POWDER COATING PENCILS
JOTUN POWDER COATINGS / THE IMAGINATION COLLECTION
NOMADS Dubai UNITED ARAB EMIRATES
B03 Self-Promotion
THE ARROWMAKERS
PUBLICIS ME, DUBAI / AGENCY SELF-PROMOTION
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES
FLUDIUM VISUAL STYLE
FLUDIUM DMCC / FLUDIUM THE BRAND CATALYST
FLUDIUM Dubai UNITED ARAB EMIRATES
B04 Posters
THE ARROWMAKERS
PUBLICIS ME, DUBAI / AGENCY SELF-PROMOTION
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES
DISCOVERY REAR VIEW CAMERA
LAND ROVER / AUTOMOBILE
TBWA\ISTANBUL TURKEY
KOL NOKTA BTEFREK
LAW ANDAK DAM / BLOOD DONATION
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Gold
LEAN ON A BOOK
KINOKUNIYA / BOOKSTORE
J. WALTER THOMPSON DUBAI UNITED ARAB EMIRATES
HOME GROWN FRESHNESS
AMLAK / CHEF'S GARDEN
LEO BURNETT DOHA QATAR
A SMALL TASTE OF
COCA-COLA / COCA-COLA MINI
J. WALTER THOMPSON BEIRUT LEBANON
VEILS OF PRIDE
TATHQEEF / CORPORATE IMAGE
GREY MENA Dubai UNITED ARAB EMIRATES
Grand Prix
MAKING SENSE OF DYSLEXIA
SYDLEXIA / DYSLEXIA CORRECTING FACILITY
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Gold
HERE & THERE
FEDEX EXPRESS / EXPRESS SHIPPING SERVICE
BOLD AGENCY Riyadh SAUDI ARABIA
FACE BLINDNESS
FACEBLIND.ORG / FACEBLIND.ORG
Y&R DUBAI UNITED ARAB EMIRATES
Short List
MELBOURNE CITY FOOTBALL CLUB POSTERS
MELBOURNE CITY FOOTBALL CLUB / FOOTBALL CLUB
ALL ABOUT BRANDS Abu Dhabi UNITED ARAB EMIRATES
FLAVOURS TO FRAGRANCES - GARLIC
GENERAL ELECTRIC / GE HOODS
WUNDERMAN DUBAI UNITED ARAB EMIRATES
REAWAKEN YOUR FRAGRANCE RITUAL
GHAWALI / GHAWALI LAUNCH CAMPAIGN
HAVAS Dubai UNITED ARAB EMIRATES
SOME LINES SHOULD NEVER BE CROSSED
HONDA ALGHANIM / HONDA LANE ASSIST SYSTEM
IMPACT & ECHO BBDO Kuwait City KUWAIT
INTERNET USAGE AWARENESS CAMPAIGN
ADRENALIN / INTERNET AWARENESS
ADRENALIN Muscat OMAN
SAVE THEIR TEARS
JOHNSON & JOHNSON / JOHNSON'S BABY SHAMPOO
IMPACT BBDO Dubai UNITED ARAB EMIRATES
ODDS
LA LIBANAISE DES JEUX / LOTO LIBANAISE
IMPACT BBDO Dubai UNITED ARAB EMIRATES
A NEW WORLD
MALL OF QATAR / MALL OF QATAR
LEO BURNETT DOHA QATAR
DANGER AHEAD
MERCEDES / MERCEDES E-CLASS
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
CHOOSE FREEDOM
MERCEDES / MERCEDES G CLASS
IMPACT BBDO Dubai UNITED ARAB EMIRATES
PESTRYOSHKAS
BOECKER / PUBLIC HEALTH DEPARTMENT
J. WALTER THOMPSON DUBAI UNITED ARAB EMIRATES