2017 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Award
B04 Posters
SAVE THEIR TEARS
JOHNSON & JOHNSON / JOHNSON'S BABY SHAMPOO
IMPACT BBDO Dubai UNITED ARAB EMIRATES
CHOOSE FREEDOM
MERCEDES / MERCEDES G CLASS
IMPACT BBDO Dubai UNITED ARAB EMIRATES
DANGER AHEAD
MERCEDES / MERCEDES E-CLASS
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
MAKING SENSE OF DYSLEXIA
SYDLEXIA / DYSLEXIA CORRECTING FACILITY
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Gold
ODDS
LA LIBANAISE DES JEUX / LOTO LIBANAISE
IMPACT BBDO Dubai UNITED ARAB EMIRATES
KOL NOKTA BTEFREK
LAW ANDAK DAM / BLOOD DONATION
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Gold
VEILS OF PRIDE
TATHQEEF / CORPORATE IMAGE
GREY MENA Dubai UNITED ARAB EMIRATES
Grand Prix
B05 Books
#WOMENOFCHANGE THE GRAPHIC NOVEL
NESTLÉ / MAGGI
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES
AZZAM COMMEMORATIVE BOOK
THE ABU DHABI SPORTS COUNCIL / PRESTIGE PUBLICATION
ALL ABOUT BRANDS Abu Dhabi UNITED ARAB EMIRATES
C01 Digital Design
LIFE SAVING CAPTCHA
RED CRESCENT JORDAN / CHARITY
J. WALTER THOMPSON JORDAN Amman JORDAN
THE HAMMAM FIGHTER
ORANGE / 4G SERVICES
FP7/TUN Tunis TUNISIA
FIGHTING FISTS WITH A FINGER
DUBAI FOUNDATION FOR WOMEN & CHILDREN / ANTI-DOMESTIC VIOLENCE
FP7/DXB Dubai UNITED ARAB EMIRATES
Short List
STOP THE HUNGER
MARS / SNICKERS
IMPACT BBDO Dubai UNITED ARAB EMIRATES
SPUBLE
SPUBLE / THE APP THAT CREATES REAL LIFE SPEECH BUBBLES
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
PRICELESS BENEFITS
MASTERCARD / WORLD AND WORLD ELITE
DIGITASLBi Dubai UNITED ARAB EMIRATES
TUMMYFISH
NESTLÉ' MIDDLE EAST / U4HK
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
SAMSUNG SAFETY SCREEN
SAMSUNG / ELECTRONICS WITH CUTTING-EDGE TECHNOLOGY
LEO BURNETT DUBAI UNITED ARAB EMIRATES
Short List
D01 Retail, Point of Sales & Consumer Touchpoints
PASS A SMILE
LAY'S / LAY'S POTATO CHIPS
BBDO PAKISTAN Lahore PAKISTAN
KOL NOKTA BTEFREK
LAW ANDAK DAM / BLOOD DONATION
IMPACT BBDO Dubai UNITED ARAB EMIRATES
LEAN ON A BOOK
KINOKUNIYA / BOOKSTORE
J. WALTER THOMPSON DUBAI UNITED ARAB EMIRATES
TREEHOUSE STORE
WRIGLEY / WRIGLEY EXTRA BUBBLEMINT
IMPACT BBDO Dubai UNITED ARAB EMIRATES
BODY SHOP: TESTERS
THE BODY SHOP / TOILETRIES
THE CLASSIC PARTNERSHIP ADVERTISING Dubai UNITED ARAB EMIRATES
ONE-DROP BOTTLE
PRIL / DISHWASHING LIQUID
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Short List
LEVEL KIDS
CHALHOUB GROUP / LEVEL KIDS
FITCH London UNITED KINGDOM
Silver
360
360 / 360
FITCH London UNITED KINGDOM
D02 Live Events, Installation & Experience
LIPTON FIT CART
UNILEVER / LIPTON GREEN TEA FIT CART
WUNDERMAN DUBAI UNITED ARAB EMIRATES
TREEHOUSE STORE
WRIGLEY / WRIGLEY EXTRA BUBBLEMINT
IMPACT BBDO Dubai UNITED ARAB EMIRATES
SWITCHED ON
PEPSICO / 7UP
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Bronze
A PRICELESS DELIVERY
MASTERCARD / PRICELESS CAUSES
FP7/DXB Dubai UNITED ARAB EMIRATES
Short List
DUBAI GLOBAL WOMEN’S FORUM
DUBAI WOMEN ESTABLISHMENT / GLOBAL FORUM
PRISME INTERNATIONAL Dubai UNITED ARAB EMIRATES
THE AC VESTS
EMIRATES NBD / BUSINESS BANKING
FP7/DXB Dubai UNITED ARAB EMIRATES
D03 Multichannel Experience
TUMMYFISH
NESTLÉ' MIDDLE EAST / U4HK
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
E01 Packaging Design
CHICLETS LIVE EPISODES
MONDELÉZ / CHICLETS
J. WALTER THOMPSON CAIRO EGYPT
Short List
PASS A SMILE
LAY'S / LAY'S POTATO CHIPS
BBDO PAKISTAN Lahore PAKISTAN
THE COMMON CAN
PEPSICO / PEPSI
DDB DUBAI UNITED ARAB EMIRATES
ONE-DROP BOTTLE
PRIL / DISHWASHING LIQUID
TBWA\RAAD Dubai UNITED ARAB EMIRATES
WATER SNACKS
RAYYAN WATER / RAYYAN WATER
Y&R DUBAI UNITED ARAB EMIRATES
F01 Consumer Products
FRAKTA COLLECTION
IKEA - SAUDI ARABIA / FRAKTA
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
F02 Well-being, Environmental Impact & Solution
THE SMART BUS
BATELCO / THE SMART BUS
FP7/BAH Manama BAHRAIN
INKLUSION
LBCI / TV CHANNEL
J. WALTER THOMPSON DUBAI UNITED ARAB EMIRATES
SWITCHED ON
PEPSICO / 7UP
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
LIPTON FIT CART
UNILEVER / LIPTON GREEN TEA FIT CART
WUNDERMAN DUBAI UNITED ARAB EMIRATES
THE MONSOON BILLBOARD
VARUNA PUMPS / VARUNA PUMPS
Y&R DUBAI UNITED ARAB EMIRATES
THE AC VESTS
EMIRATES NBD / BUSINESS BANKING
FP7/DXB Dubai UNITED ARAB EMIRATES
SAMSUNG SAFETY SCREEN
SAMSUNG / ELECTRONICS WITH CUTTING-EDGE TECHNOLOGY
LEO BURNETT DUBAI UNITED ARAB EMIRATES
G01 Typography
CHICLETS LIVE EPISODES
MONDELÉZ / CHICLETS
J. WALTER THOMPSON CAIRO EGYPT
TAA MARBOUTA - THE SECRET OF YOUR STRENGTH
NATIONAL COUNCIL FOR WOMEN / AWARENESS MESSAGE
DDB EGYPT Cairo EGYPT
SOME LINES SHOULD NEVER BE CROSSED
HONDA ALGHANIM / HONDA LANE ASSIST SYSTEM
IMPACT & ECHO BBDO Kuwait City KUWAIT
REWRITING RESPECT
SASOL / REWRITING RESPECT
MEMAC OGILVY & MATHER Doha QATAR
HERE & THERE
FEDEX EXPRESS / EXPRESS SHIPPING SERVICE
BOLD AGENCY Riyadh SAUDI ARABIA