| Brand | COCA-COLA |
| Product/Service | COCA-COLA MINI |
| Entrant | J. WALTER THOMPSON BEIRUT, LEBANON |
| Category | Posters |
|
Idea Creation
|
J. WALTER THOMPSON BEIRUT, LEBANON
|
|
Media Placement
|
J. WALTER THOMPSON BEIRUT, LEBANON
|
|
PR
|
J. WALTER THOMPSON BEIRUT, LEBANON
|
The Campaign
To launch the new Coca-Cola mini can on the market, we gave people a small taste of the Coca-Cola feeling through a series of instore posters that are catchy and unique.
Creative Execution
We used mini can-shaped crops of, what might be, the only logo in the world that can be cropped down and still stay recognizable. Each of the 3 crops reveal bubbly, fresh and cool shapes that give a taste of the world of Coca-Cola.
Indication of how successful the outcome was in the market
We successfully introduced a new can on the market and built the Coca-Cola brand equity by leveraging its brand equity.
We placed these posters at points of purchase to introduce the new mini can.
Credits
| Nicolas Geahchan |
J. Walter Thompson Beirut |
Regional Executive Creative Director |
| Paola Mounla |
J. Walter Thompson Beirut |
Creative Director |
| Tarek Haddad |
J. Walter Thompson Beirut |
Managing Director |
| Billy Baz |
J. Walter Thompson Beirut |
Group Account Director |
| Maria Lyan |
J. Walter Thompson Beirut |
Account Executive |
| Islam ElDessouky |
The Coca-Cola Company MEA |
Integrated Marketing Communications Manager |