| Brand | BOECKER |
| Product/Service | PUBLIC HEALTH DEPARTMENT |
| Entrant | J. WALTER THOMPSON DUBAI, UNITED ARAB EMIRATES |
| Category | Posters |
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Idea Creation
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J. WALTER THOMPSON DUBAI, UNITED ARAB EMIRATES
|
|
Production
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TALL AND SHORT Dubai, UNITED ARAB EMIRATES
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The Campaign
We crafted three different posters: ratryoshka, antyoshka and cockryoshka. The first one with a rat in the shape of a Matryoshka; the second an ant; and the third a cockroach.
First we did the illustration and then we applied CGI on it.
Creative Execution
By having in Dubai a cosmopolitan target, with people from all over the world, we knew we needed an universal insight to illustrate the message. That's how we did the idea with the Matryoshka's style: where you can decode the multiplicity factor we wanted to communicate.
We placed the posters on all of our branches, our website and we even send it through email marketing to our key costumers.
Indication of how successful the outcome was in the market
The design had a great impact on our costumers and even our within our employees.
Even there's a plan for a stage two where we will make the matryoshkas for real and use them as a direct marketing piece to be send to our main prospects and clients.
The strategy was to create awareness about how when you see one animal or bug there are probably more and you need to call an expert; in an impactful and visual way.
Credits
| Miguel Dianda |
J. Walter Thompson, Dubai |
Creative Director |
| Tomas Lavagno |
J. Walter Thompson Dubai |
Creative Director |
| Max Elbo |
J. Walter Thompson, Dubai |
Art Director |
| Marco Bezerra |
J. Walter Thompson Dubai |
Executive Creative Director |
| Chafic Haddad |
J. Walter Thompson |
Chief Creative Operations Officer |
| Aditya Hariharan |
J. Walter Thompson Dubai |
Junior Copywriter |
| Prabhakar Iyer |
J. Walter Thompson Dubai |
Co-Head of Stategic Planning |
| Hugo Rochette |
J. Walter Thompson Dubai |
Junior Art Director |
| Heather McDonald |
J. Walter Thompson, Dubai |
Head of Production |
| Randa Halal |
J. Walter Thompson Dubai |
Producer |
| Nadia Nahhas |
J. Walter Thompson Dubai |
Account Manager |
| tall+short |
tall+short |
Production House |