FLAVOURS TO FRAGRANCES - FISH
| Brand | GENERAL ELECTRIC |
| Product/Service | GE HOODS |
| Entrant | WUNDERMAN DUBAI, UNITED ARAB EMIRATES |
| Category | Illustration |
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Idea Creation
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WUNDERMAN DUBAI, UNITED ARAB EMIRATES
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The Campaign
Creative idea:
You are what you eat. But you don’t have to smell that way. With General Electric oven hoods, the cooking aromas you love, are enjoyed and eliminated in the kitchen – staying clear off your clothes, hair and skin.
Creative Execution
Execution:
Designs of perfume glass bottles in shapes reflecting the most sticking kitchen smells: fish, garlic and chicken.
Indication of how successful the outcome was in the market
Results:
Global reach and rise of awareness of high suction power of GE hoods.
Strategy:
Targeting audience interested in fragrance products.
Credits
| Piotr Chrobot |
Wunderman MENA |
Executive Creative Director |
| Agata Kubien |
Wunderman MENA |
Senior Art Director |
| Fernando Miranda |
Wunderman MENA |
Senior Copywriter |
| Piotr Skarbek |
Wunderman MENA |
Senior Copywriter |
| Stefan Lobos |
Woloski & Partners Studio |
Designer |
| Andrzej Satel |
Woloski & Partners Studio |
Photographer |
| Daniel Zatacenco |
Wunderman MENA |
Senior Creative Designer |
| Sebastian Tarazaga |
Wunderman Buenos Aires |
Executive Creative Director |
| Dany Minaker |
Wunderman Buenos Aires |
Executive Creative Director |
| Fernando Rossini |
Wunderman Buenos Aires |
Creative Director |