2017 Winners & Shortlists

The Campaign

We focused on the name 'flip evil' by literally flipping the word 'evil' so when you flip the card, it turns into the word 'live', communicating the vision of the company. 

Creative Execution

We produced a series of business cards that demonstrated the idea in an interactive way.

Indication of how successful the outcome was in the market

The business cards resonated with Flip Evil's staff, vendors and clients. They also resulted in a surge of new business calls.

The idea clearly communicated the company's brand strategy: to create content that's not just inspired by life, it brings brands to life, content based on 'living'.