FLIP EVIL & LIVE TO THE FULLEST
Brand | FLIP EVIL PRODUCTION |
Product/Service | BRANDING |
Entrant | LA MARQ INTERNATIONAL Dubai, UNITED ARAB EMIRATES |
Category | Publications & Brand Collateral |
Idea Creation
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LA MARQ INTERNATIONAL Dubai, UNITED ARAB EMIRATES
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The Campaign
We focused on the name 'flip evil' by literally flipping the word 'evil' so when you flip the card, it turns into the word 'live', communicating the vision of the company.
Creative Execution
We produced a series of business cards that demonstrated the idea in an interactive way.
Indication of how successful the outcome was in the market
The business cards resonated with Flip Evil's staff, vendors and clients. They also resulted in a surge of new business calls.
The idea clearly communicated the company's brand strategy: to create content that's not just inspired by life, it brings brands to life, content based on 'living'.
Credits
Adrian An |
laMarq International |
ECD |
Adrian An |
laMarq International |
Designer |