| Brand | MARS |
| Product/Service | SNICKERS |
| Entrant | IMPACT BBDO Dubai, UNITED ARAB EMIRATES |
| Category | Illustration |
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Idea Creation
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IMPACT BBDO Dubai, UNITED ARAB EMIRATES
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The Campaign
you are not you when you are hungry
Creative Execution
we used a unique illustrations
to demonstrate the hunger trait as a balloon tied up to snickers bar , once you release the bar , it will fall in the stomach and hunger trait will fly away.
Indication of how successful the outcome was in the market
footfall and sales increased during the campaign
You are not you when you are hungry is a platform and idea that has been in market for longest time. we wanted to create an idea that is more fresh and engaging than any work been done before yet true to the platform
Credits
| Fadi Yaish |
Impact BBDO Dubai |
Executive Creative Director |
| Antonio Cue |
Impact BBDO Dubai |
Art Director |
| David Sanchez |
Impact BBDO Dubai |
Copywriter |
| Samantha Stuart-Palmer |
Impact BBDO Dubai |
General Manager |
| Frances McCabe |
Impact BBDO Dubai |
Regional Account Director |
| Lina Ghulam |
Impact BBDO Dubai |
Senior Account Manager |