2017 Winners & Shortlists

The Campaign

We delivered the message through facebook's iconic symbol. The F. The blue background gave a hint of where these orphans came from and what they had suffered: Poverty, Natural Disasters or War. The Foreground illustration created the F by putting together the Volunteer Mom and the orphan kids.

Creative Execution

The blue background gave a hint of where these orphans came from and what they had suffered: Poverty, Natural Disasters or War. The Foreground illustration created the F by putting together the Volunteer Mom and the orphan kids.

Indication of how successful the outcome was in the market

3 months since the launch of the campaign, SOS facebook fan page has grown to over 35000.

We placed our posters at Hospitals, supermarkets, shopping malls, offices and gyms across UAE, where our target audience could be reached. The posters were also adapted to print ads and online social media posts and banners.