2017 Winners & Shortlists

The Campaign

To play with people’s imagination we appealed to the extraordinary: a new world ready to be experienced in every visit and lived to the fullest.

Creative Execution

We created six visuals representing six worlds reflecting the main characteristics of the mall. The design is a combination of photography and CGI to take people on an unforgettable journey. Each visual has its own shades of color chosen from the mall's logo: orange for entertainment, purple for “MOQLive” (the mall’s exclusive live shows), yellow for luxury, green for greenery, red for food and beverage, and fuchsia for fashion. All the elements in each visual are inspired from the mall’s offerings.

Indication of how successful the outcome was in the market

The mall witnessed an unprecedented attention in the country. Over 115,000 people attended on the opening day (around 7% of the whole Qatar population). Online figures: • 79,246 Website Clicks • 18,038 Facebook Page Likes • 8,877,093 Facebook Impressions • 204,140 Unique Website Visitors

The usual perception of malls within Qatar is that they are predictable and similar. So our strategy focused on exposing the new worlds that will be lived inside the mall, filled with excitement, novelty and unexpected wonders.