2017 Winners & Shortlists

The Campaign

Since people can’t see all the hassle that food goes through on its long journey to reach their table, we decided to help them see it in a fun and clear way.

Creative Execution

Using textures that resemble plastic we shed light on the fact that food is tasteless after a long journey. The color palette shows that they do not belong to the environment showcased. The situations portrayed are familiar to the public, easily representing how imported food is exposed to stress and pollution.

Indication of how successful the outcome was in the market

7% increase in number of people dining at the restaurant

For home-growing its own ingredients, Chef’s Garden can be considered an authority when it comes to food’s quality and freshness. To represent it we chose three of the elements found in their garden that would be at the same time recognizable and appealing: tomatoes, carrots, and broccoli.