Brand | AMLAK |
Product/Service | CHEF'S GARDEN |
Entrant | LEO BURNETT DOHA, QATAR |
Category | Posters |
Idea Creation
|
LEO BURNETT DOHA, QATAR
|
Media Placement
|
LEO BURNETT DOHA, QATAR
|
The Campaign
Since people can’t see all the hassle that food goes through on its long journey to reach their table, we decided to help them see it in a fun and clear way.
Creative Execution
Using textures that resemble plastic we shed light on the fact that food is tasteless after a long journey. The color palette shows that they do not belong to the environment showcased. The situations portrayed are familiar to the public, easily representing how imported food is exposed to stress and pollution.
Indication of how successful the outcome was in the market
7% increase in number of people dining at the restaurant
For home-growing its own ingredients, Chef’s Garden can be considered an authority when it comes to food’s quality and freshness. To represent it we chose three of the elements found in their garden that would be at the same time recognizable and appealing: tomatoes, carrots, and broccoli.
Credits
Bechara Mouzannar |
Leo Burnett |
Chief Creative Officer |
Munah Zahr |
Leo Burnett |
Executive Creative Director |
Youssef Chahine |
Leo Burnett |
General Manager |
Natalie Chahine |
Leo Burnett |
Communication Supervisor |
Ziad Azar |
Leo Burnett |
Associate Creative Director |
Frederic Wehbe |
Leo Burnett |
Art Director |
Thiago Gouveia |
Leo Burnett |
Senior Art Director |
Felipe Menezes |
Leo Burnett |
Senior Art Director |
Moez Babboucha |
Leo Burnett |
Copywriter |
Muna Chamseddin |
Leo Burnett |
Art Director |
Alexandre Oliveira Mota |
Leo Burnett |
Copywriter |
MMJ Studio |
MMJ Studio |
Illustrator |
Carioca |
Carioca |
Illustrator |