| Brand | PROCTER & GAMBLE |
| Product/Service | TIDE |
| Entrant | LEO BURNETT BEIRUT, LEBANON |
| Category | Consumer Products |
| Entrant Company | LEO BURNETT BEIRUT, LEBANON |
| Advertising Agency | LEO BURNETT BEIRUT, LEBANON |
| Media Agency | STARCOM MEDIAVEST GROUP Cairo, EGYPT |
| Production Company | BIGFOOT FILMS Cairo, EGYPT |
| Name | Company | Role |
|---|---|---|
| Bechara Mouzannar | Leo Burnett Beirut | Chief Creative Officer |
| Malek Ghorayeb | Leo Burnett Beirut | Executive Creative Director |
| Manal Nagi | Leo Burnett Beirut | Creative Director |
| Despina Memarogli | Leo Burnett Beirut | Art Director |
| Charbel Abou Jreich | Leo Burnett Beirut | Art Director |
| Alex Simonian | Leo Burnett Beirut | Regional Communication Director |
| Elsa Azar | Leo Burnett Beirut | Communication Executive |
| Zeina Joujou | Leo Burnett Beirut | Regional Planner |
| Zeina Mokdad | Leo Burnett Beirut | Agency Producer |
| Lama Bawadi | Leo Burnett Beirut | Senior Copywriter |
| Mohammed Sehly | Leo Burnett Beirut | Copywriter |