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A07 Use of Digital in a Promotional Campaign
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COOK'S RANGE
LURPAK / VENDING MACHINE |
CLEARTAG Dubai |
UNITED ARAB EMIRATES |
|
PRICELESS CELEBRATION
MASTERCARD / UEFA CHAMPIONS LEAGUE PARTNERSHIP |
DIGITASLBI Dubai |
UNITED ARAB EMIRATES |
|
THE FITNESS ACCOUNT
EMIRATES NBD / THE EMIRATES NBD FITNESS ACCOUNT |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
|
OFF OR ON
OFF & ON / SLIDE TO OPEN |
RÉPUBLIQUE Beirut |
LEBANON |
|
THE WHITE TRUTH
FERRERO / RAFFAELLO |
GREY MENA Dubai |
UNITED ARAB EMIRATES |
|
TWEET FOR HEAT
ALWALEED PHILANTHROPIES / NON PROFIT ORGANISATION |
BOLD AGENCY Riyadh |
SAUDI ARABIA |
Short List
|
#KEEPTHEMTOGETHER
NESTLÉ MIDDLE EAST / NESTLE FITNESS BREAST CANCER AWARENESS CAMPAIGN |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
|
THE NUTRIQUEST GAME
GSK / HORLICKS |
GREY GROUP Singapore |
SINGAPORE |
|
VISA'S IMPOSSIBLE DSF
VISA / CROSS BORDER |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
|
I SAY ARABI
DISH NETWORK / CABLE PROVIDER |
LEO BURNETT BEIRUT |
LEBANON |
|
1ST BRANDED ONLINE ENTERTAINMENT HUB
SAUDI TELECOM COMPANY - STC / BROADBAND |
J. WALTER THOMPSON RIYADH |
SAUDI ARABIA |
|
WHAT GIRLS CAN DO
PROCTER & GAMBLE / ALWAYS |
LEO BURNETT BEIRUT |
LEBANON |
Short List
|
|
A08 Use of Social in a Promotional Campaign
|
GIVE MOM BACK HER NAME
UN WOMEN / UN WOMEN |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
Gold
|
TROPA FOR LIFE
DU / TELECOMMUNICATIONS |
LEO BURNETT DUBAI |
UNITED ARAB EMIRATES |
|
CUBE ON THE LINE
COCA-COLA / SOCIAL CONTENT |
J. WALTER THOMPSON DUBAI |
UNITED ARAB EMIRATES |
|
THE WHITE TRUTH
FERRERO / RAFFAELLO |
GREY MENA Dubai |
UNITED ARAB EMIRATES |
|
BIG MAC WALK
MCDONALD'S / QUICK SERVICE RESTAURANT |
LEO BURNETT DUBAI |
UNITED ARAB EMIRATES |
|
SLIDE PUZZLE
NADA DAIRY / PINEAPPLE ORANGE |
RÉPUBLIQUE Beirut |
LEBANON |
|
TWEET FOR HEAT
ALWALEED PHILANTHROPIES / NON PROFIT ORGANISATION |
BOLD AGENCY Riyadh |
SAUDI ARABIA |
|
GOODBYE BAD LUCK
LA LIBANAISE DES JEUX / LOTO LIBANAIS |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
Bronze
|
SEE IT, #TAG IT, WIN IT!
UNILEVER / LIPTON |
PHD Dubai |
UNITED ARAB EMIRATES |
|
FASHION FOR REAL PEOPLE
MAX / FASHION RETAIL |
LEO BURNETT DUBAI |
UNITED ARAB EMIRATES |
Short List
|
INTERNATIONAL WOMEN'S DAY
UNILEVER / DOVE |
PHD Dubai |
UNITED ARAB EMIRATES |
|
VISA'S IMPOSSIBLE DSF
VISA / CROSS BORDER |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
|
I CAN TEACH YOU TOO
DUBAI CARES / CHARITY ORGANIZATION |
J. WALTER THOMPSON DUBAI |
UNITED ARAB EMIRATES |
Bronze
|
A SONG TO UNITE
ASICELL / BRAND CAMPAIGN |
LEO BURNETT Sulaymaniyah |
IRAQ |
|
OLD RIVALS
COCA-COLA / BEVERAGES |
J. WALTER THOMPSON DUBAI |
UNITED ARAB EMIRATES |
|
PARKING PRANK
ABAAD / AWARENESS CAMPAIGN |
LOWE PIMO Beirut |
LEBANON |
|
SAUDI WOMEN’S ONLINE MARCH
PROCTER & GAMBLE / ALWAYS |
LEO BURNETT BEIRUT |
LEBANON |
|
WHAT GIRLS CAN DO
PROCTER & GAMBLE / ALWAYS |
LEO BURNETT BEIRUT |
LEBANON |
Short List
|
|
B01 Fast Moving Consumer Goods
|
KEES GAWAFA - THE GUAVA REVOLUTION
RANI FLOAT / RANI FLOAT GUAVA FLAVOR |
MINDSHARE MENA Dubai |
UNITED ARAB EMIRATES |
|
THE WHITE TRUTH
FERRERO / RAFFAELLO |
GREY MENA Dubai |
UNITED ARAB EMIRATES |
|
BIG MAC WALK
MCDONALD'S / QUICK SERVICE RESTAURANT |
LEO BURNETT DUBAI |
UNITED ARAB EMIRATES |
|
DELIVER YOUR OWN PIZZA
DOMINOS / PIZZA & PASTRY |
J. WALTER THOMPSON RIYADH |
SAUDI ARABIA |
|
MEET THE DO-MINIS
DOMINOS / PIZZA & PASTRY |
J. WALTER THOMPSON RIYADH |
SAUDI ARABIA |
|
THE TEA THAT SANK THE CUP
LIPTON / LIPTON EXTRA STRONG TEA |
DDB DUBAI |
UNITED ARAB EMIRATES |
|
HANDLE ON HYGIENE
UNILEVER / LIFEBUOY |
MEMAC OGILVY Dubai |
UNITED ARAB EMIRATES |
Silver
|
THE NUTRIQUEST CAMPAIGN
GSK / HORLICKS |
GREY GROUP Singapore |
SINGAPORE |
|
DARK IFTAR
COCA-COLA MIDDLE EAST / COCA-COLA |
MEMAC OGILVY Dubai |
UNITED ARAB EMIRATES |
Short List
|
WISH UPON A COKE
THE COCA-COLA COMPANY / COCA-COLA |
Y&R DUBAI |
UNITED ARAB EMIRATES |
|
CHIPSY 90 MILLION SMILES
PEPSICO INTERNATIONAL / CHIPSY |
IMPACT BBDO Cairo |
EGYPT |
|