2016 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Award
A01 Use of Promotional Stunts/ Live Advertising / Live Shows / Concerts & Festivals
FAKE FINES
SAKKER EL DEKKENÉ / AWARENESS CAMPAIGN
LOWE PIMO Beirut LEBANON
#IAMAGENT23
NISSAN / PATROL
NISSAN UNITED A DIVISION OF TBWA WORLDWIDE New York USA
ANGELS OF RAMADAN
AL RIFAI / CORPORATE
RÉPUBLIQUE Beirut LEBANON
MCDONALD'S SALAD NATION
MCDONALD'S GCC / QSR
OMD Dubai UNITED ARAB EMIRATES
EIDIYA TRAVELLING MACHINE
EMIRATES NBD / BANKING
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES
CONNECT CAFÉ
NESCAFE / INSTANT COFFEE
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES
WHEN YOU ARE GONE...
EMIRATES NBD / LIFE INSURANCE PLANS
FP7/DXB Dubai UNITED ARAB EMIRATES
THE BEAUTIFUL AFTER
EMIRATES NBD / RETIREMENT PLANS
FP7/DXB Dubai UNITED ARAB EMIRATES
ABBA AHMED'S PRICELESS JOURNEY
MASTERCARD / PRICELESS NIGERIA
FP7/DXB Dubai UNITED ARAB EMIRATES
DON'T SELF-PRESCRIBE
NATIONAL HEALTH INSURANCE COMPANY - DAMAN / ANTI ANTIBIOTICS SELF-PRESCRIPTION
FP7/DXB Dubai UNITED ARAB EMIRATES
Bronze
THE VICTORIOUS RETURNS
DUBAI MEDIA INCORPORATED / THE VICTORIOUS
INITIATIVE Dubai UNITED ARAB EMIRATES
UNLEASH THE COLONEL
KFC / QSR
INITIATIVE Dubai UNITED ARAB EMIRATES
MY NUMBER, MY IDENTITY, CRICKET ACTIVATION
DU / TELECOMMUNICATIONS
LEO BURNETT DUBAI UNITED ARAB EMIRATES
#OURUAE
GMC / AUTOMOTIVE
LEO BURNETT DUBAI UNITED ARAB EMIRATES
7UP WALL OF MUSIC
PEPSICO / 7UP
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Bronze
THE SUPERSONIC SAUDI
SAUDI TELECOM COMPANY - STC / JOOD (FIXED BROADBAND)
J. WALTER THOMPSON RIYADH SAUDI ARABIA
DARK IFTAR
COCA-COLA MIDDLE EAST / COCA-COLA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Short List
#ANONYMOUS_GIVER
MOBINIL / TELECOMMUNICATION
LEO BURNETT CAIRO EGYPT
THE CULT OF THE NIGHT
MASHROU' LEILA / “IBN EL LEIL” ALBUM LAUNCH
LEO BURNETT BEIRUT LEBANON
MERRY BALCONIES
PROCTER & GAMBLE / BONUX
LEO BURNETT BEIRUT LEBANON
Grand Prix
AN ANTHEM AGAINST CORRUPTION
SAKKER EL DEKKENE (STOP THE SHOP) / ANTI-CORRUPTION NGO
LEO BURNETT BEIRUT LEBANON
WISH UPON A COKE
THE COCA-COLA COMPANY / COCA-COLA
Y&R DUBAI UNITED ARAB EMIRATES
FIRST ON 1ST
HSBC / BANK
J. WALTER THOMPSON DUBAI UNITED ARAB EMIRATES
Short List
DOVE BEAUTY BAR - HOME SALON
UNILEVER, DOVE / DOVE BEAUTY BAR
WUNDERMAN DUBAI UNITED ARAB EMIRATES
AUDI - THE NUMBER 10
AUDI MIDDLE EAST / AUDI
TONIC INTERNATIONAL Dubai UNITED ARAB EMIRATES
CADBURY MARVELLOUS CREATIONS ACTIVATION
MONDELÉZ / FMCG
LINKVIVA Dubai UNITED ARAB EMIRATES
TAKING HOME HAPPINESS
THE COCA-COLA COMPANY / COCA-COLA
Y&R DUBAI UNITED ARAB EMIRATES
A02 Use of Exhibitions and Installations
7UP WALL OF MUSIC
PEPSICO / 7UP
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Gold
STARKILLER BASE LANDS IN ABU DHABI
TWOFOUR54 FZ LLC / ENTERTAINMENT
M&C SAATCHI Abu Dhabi UNITED ARAB EMIRATES
ANGHAMI CAR-AOKE
ANGHAMI / ON DEMAND MUSIC STREAMING
ANGHAMI Dubai UNITED ARAB EMIRATES
THE HOME OF ICONS
SCOTCH-BRITE MIDDLE EAST / HOUSEHOLD CLEANING PRODUCTS AND SUPPLIES
THE BIG IDEA ADVERTISING Dubai UNITED ARAB EMIRATES
TALKING PIANO
AL BUSTAN INTERNATIONAL FESTIVAL / AL BUSTAN INTERNATIONAL FESTIVAL 2015
BLITZ Beirut LEBANON
A03 Product Launch/ Re-Launch / Shopper Marketing
AL TAWASOL
TOUCH / AL TAWASOL LINE
MINDSHARE MENA Dubai UNITED ARAB EMIRATES
KEES GAWAFA - THE GUAVA REVOLUTION
RANI FLOAT / RANI FLOAT GUAVA FLAVOR
MINDSHARE MENA Dubai UNITED ARAB EMIRATES
MCDONALD'S SALADS NATION
MCDONALD'S GCC / QSR
OMD Dubai UNITED ARAB EMIRATES
TROPA FOR LIFE
DU / TELECOMMUNICATIONS
LEO BURNETT DUBAI UNITED ARAB EMIRATES
DELIVER YOUR OWN PIZZA
DOMINOS / PIZZA & PASTRY
J. WALTER THOMPSON RIYADH SAUDI ARABIA
MEET THE DO-MINIS
DOMINOS / PIZZA & PASTRY
J. WALTER THOMPSON RIYADH SAUDI ARABIA
Short List
1ST BRANDED ONLINE ENTERTAINMENT HUB
SAUDI TELECOM COMPANY - STC / BROADBAND
J. WALTER THOMPSON RIYADH SAUDI ARABIA
THE TEA THAT SANK THE CUP
LIPTON / LIPTON EXTRA STRONG TEA
DDB DUBAI UNITED ARAB EMIRATES
A04 Use of Merchandising / In-Store Marketing
ONCE A YEAR FLOWER
WASL AMG / BREAST CANCER AWARENESS
SPARK* Publinet Dubai UNITED ARAB EMIRATES
SHARE A TABLE
HOME CENTRE / RETAIL - FURNITURE & HOME ACCESSORIES
HOME CENTRE Dubai UNITED ARAB EMIRATES
ORIGAMI TRAY MAT
MCDONALD'S EGYPT / QUICK SERVICE RESTAURANTS
FP7/CAI Cairo EGYPT
MEET THE FAMILY
NESCAFE / INSTANT COFFEE
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES
HOW WE SAVED 1.6 MILLION LIVES
PROCTER & GAMBLE / MULTIBRAND
LEO BURNETT DUBAI UNITED ARAB EMIRATES
HANDLE ON HYGIENE
UNILEVER / LIFEBUOY
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Gold
VALENTINE'S SURVIVAL GLASSES
THE BAKERY SHOP / TBS
KAIRO Cairo EGYPT
HSBC STAYCATION
HSBC / BANK
J. WALTER THOMPSON DUBAI UNITED ARAB EMIRATES
THE WORLD EXPIRATION DATE
GLOBAL EXPORT CO. / AMERICAN GARDEN
Y&R DUBAI UNITED ARAB EMIRATES
Short List
SERVING CONNECTIONS
MCDONALD'S / FOOD
DDB DUBAI UNITED ARAB EMIRATES