2016 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Award
A04 Use of Merchandising / In-Store Marketing
ORIGAMI TRAY MAT
MCDONALD'S EGYPT / QUICK SERVICE RESTAURANTS
FP7/CAI Cairo EGYPT
A05 Use of Broadcast in a Promotional Campaign
BACK OFF RADIO
ROADS AND TRANSPORT AUTHORITY / PUBLIC TRANSPORT
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Short List
PROMO-TRAILER FOR NUTRIQUEST
GSK / HORLICKS
GREY GROUP Singapore SINGAPORE
THE CULT OF THE NIGHT
MASHROU' LEILA / “IBN EL LEIL” ALBUM LAUNCH
LEO BURNETT BEIRUT LEBANON
Short List
AN ANTHEM AGAINST CORRUPTION
SAKKER EL DEKKENE (STOP THE SHOP) / ANTI-CORRUPTION NGO
LEO BURNETT BEIRUT LEBANON
A06 Use of Print or Outdoor in a Promotional Campaign
NO BROBLEM
BRITISH COUNCIL KSA / CONVERSATION COURSE
THE CLASSIC PARTNERSHIP ADVERTISING Dubai UNITED ARAB EMIRATES
SPLASH SHOPPING FESTIVAL
SPLASH / PROMOTION
SPLASH Dubai UNITED ARAB EMIRATES
THE WORLD'S FIRST BILLBED
MOLTYFOAM / MATTRESSES
BBDO PAKISTAN Lahore PAKISTAN
Silver
ORIGAMI TRAY MAT
MCDONALD'S EGYPT / QUICK SERVICE RESTAURANTS
FP7/CAI Cairo EGYPT
A07 Use of Digital in a Promotional Campaign
PRICELESS CELEBRATION
MASTERCARD / UEFA CHAMPIONS LEAGUE PARTNERSHIP
DIGITASLBI Dubai UNITED ARAB EMIRATES
COOK'S RANGE
LURPAK / VENDING MACHINE
CLEARTAG Dubai UNITED ARAB EMIRATES
VISA'S IMPOSSIBLE DSF
VISA / CROSS BORDER
IMPACT BBDO Dubai UNITED ARAB EMIRATES
THE FITNESS ACCOUNT
EMIRATES NBD / THE EMIRATES NBD FITNESS ACCOUNT
FP7/DXB Dubai UNITED ARAB EMIRATES
#KEEPTHEMTOGETHER
NESTLÉ MIDDLE EAST / NESTLE FITNESS BREAST CANCER AWARENESS CAMPAIGN
FP7/DXB Dubai UNITED ARAB EMIRATES
THE WHITE TRUTH
FERRERO / RAFFAELLO
GREY MENA Dubai UNITED ARAB EMIRATES
THE NUTRIQUEST GAME
GSK / HORLICKS
GREY GROUP Singapore SINGAPORE
1ST BRANDED ONLINE ENTERTAINMENT HUB
SAUDI TELECOM COMPANY - STC / BROADBAND
J. WALTER THOMPSON RIYADH SAUDI ARABIA
TWEET FOR HEAT
ALWALEED PHILANTHROPIES / NON PROFIT ORGANISATION
BOLD AGENCY Riyadh SAUDI ARABIA
Short List
I SAY ARABI
DISH NETWORK / CABLE PROVIDER
LEO BURNETT BEIRUT LEBANON
WHAT GIRLS CAN DO
PROCTER & GAMBLE / ALWAYS
LEO BURNETT BEIRUT LEBANON
Short List
OFF OR ON
OFF & ON / SLIDE TO OPEN
RÉPUBLIQUE Beirut LEBANON
A08 Use of Social in a Promotional Campaign
SEE IT, #TAG IT, WIN IT!
UNILEVER / LIPTON
PHD Dubai UNITED ARAB EMIRATES
INTERNATIONAL WOMEN'S DAY
UNILEVER / DOVE
PHD Dubai UNITED ARAB EMIRATES
VISA'S IMPOSSIBLE DSF
VISA / CROSS BORDER
IMPACT BBDO Dubai UNITED ARAB EMIRATES
TROPA FOR LIFE
DU / TELECOMMUNICATIONS
LEO BURNETT DUBAI UNITED ARAB EMIRATES
FASHION FOR REAL PEOPLE
MAX / FASHION RETAIL
LEO BURNETT DUBAI UNITED ARAB EMIRATES
Short List
GOODBYE BAD LUCK
LA LIBANAISE DES JEUX / LOTO LIBANAIS
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Bronze
GIVE MOM BACK HER NAME
UN WOMEN / UN WOMEN
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Gold
BIG MAC WALK
MCDONALD'S / QUICK SERVICE RESTAURANT
LEO BURNETT DUBAI UNITED ARAB EMIRATES
OLD RIVALS
COCA-COLA / BEVERAGES
J. WALTER THOMPSON DUBAI UNITED ARAB EMIRATES
CUBE ON THE LINE
COCA-COLA / SOCIAL CONTENT
J. WALTER THOMPSON DUBAI UNITED ARAB EMIRATES
I CAN TEACH YOU TOO
DUBAI CARES / CHARITY ORGANIZATION
J. WALTER THOMPSON DUBAI UNITED ARAB EMIRATES
Bronze
THE WHITE TRUTH
FERRERO / RAFFAELLO
GREY MENA Dubai UNITED ARAB EMIRATES
TWEET FOR HEAT
ALWALEED PHILANTHROPIES / NON PROFIT ORGANISATION
BOLD AGENCY Riyadh SAUDI ARABIA
SAUDI WOMEN’S ONLINE MARCH
PROCTER & GAMBLE / ALWAYS
LEO BURNETT BEIRUT LEBANON
WHAT GIRLS CAN DO
PROCTER & GAMBLE / ALWAYS
LEO BURNETT BEIRUT LEBANON
Short List
SLIDE PUZZLE
NADA DAIRY / PINEAPPLE ORANGE
RÉPUBLIQUE Beirut LEBANON
PARKING PRANK
ABAAD / AWARENESS CAMPAIGN
LOWE PIMO Beirut LEBANON
A SONG TO UNITE
ASICELL / BRAND CAMPAIGN
LEO BURNETT Sulaymaniyah IRAQ
B01 Fast Moving Consumer Goods
KEES GAWAFA - THE GUAVA REVOLUTION
RANI FLOAT / RANI FLOAT GUAVA FLAVOR
MINDSHARE MENA Dubai UNITED ARAB EMIRATES
7UP WALL OF MUSIC
PEPSICO / 7UP
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
WISH UPON A COKE
THE COCA-COLA COMPANY / COCA-COLA
Y&R DUBAI UNITED ARAB EMIRATES
DARK IFTAR
COCA-COLA MIDDLE EAST / COCA-COLA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Short List
THE WHITE TRUTH
FERRERO / RAFFAELLO
GREY MENA Dubai UNITED ARAB EMIRATES
MY FUTURE CHAMPION BY APTAMIL JUNIOR
NUTRICIA MIDDLE EAST DMCC (PART OF DANONE GROUP) / APTAMIL JUNIOR
HAVAS WORLDWIDE - MIDDLE EAST Dubai UNITED ARAB EMIRATES
THE TEA THAT SANK THE CUP
LIPTON / LIPTON EXTRA STRONG TEA
DDB DUBAI UNITED ARAB EMIRATES
BIG MAC WALK
MCDONALD'S / QUICK SERVICE RESTAURANT
LEO BURNETT DUBAI UNITED ARAB EMIRATES
HANDLE ON HYGIENE
UNILEVER / LIFEBUOY
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Silver
THE NUTRIQUEST CAMPAIGN
GSK / HORLICKS
GREY GROUP Singapore SINGAPORE
DELIVER YOUR OWN PIZZA
DOMINOS / PIZZA & PASTRY
J. WALTER THOMPSON RIYADH SAUDI ARABIA