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A01 Use of Promotional Stunts/ Live Advertising / Live Shows / Concerts & Festivals
|
FAKE FINES
SAKKER EL DEKKENÉ / AWARENESS CAMPAIGN |
LOWE PIMO Beirut |
LEBANON |
|
#IAMAGENT23
NISSAN / PATROL |
NISSAN UNITED A DIVISION OF TBWA WORLDWIDE New York |
USA |
|
ANGELS OF RAMADAN
AL RIFAI / CORPORATE |
RÉPUBLIQUE Beirut |
LEBANON |
|
MCDONALD'S SALAD NATION
MCDONALD'S GCC / QSR |
OMD Dubai |
UNITED ARAB EMIRATES |
|
EIDIYA TRAVELLING MACHINE
EMIRATES NBD / BANKING |
STARCOM MEDIAVEST GROUP Dubai |
UNITED ARAB EMIRATES |
|
CONNECT CAFÉ
NESCAFE / INSTANT COFFEE |
PUBLICIS MIDDLE EAST Dubai |
UNITED ARAB EMIRATES |
|
WHEN YOU ARE GONE...
EMIRATES NBD / LIFE INSURANCE PLANS |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
|
THE BEAUTIFUL AFTER
EMIRATES NBD / RETIREMENT PLANS |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
|
ABBA AHMED'S PRICELESS JOURNEY
MASTERCARD / PRICELESS NIGERIA |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
|
DON'T SELF-PRESCRIBE
NATIONAL HEALTH INSURANCE COMPANY - DAMAN / ANTI ANTIBIOTICS SELF-PRESCRIPTION |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
Bronze
|
THE VICTORIOUS RETURNS
DUBAI MEDIA INCORPORATED / THE VICTORIOUS |
INITIATIVE Dubai |
UNITED ARAB EMIRATES |
|
UNLEASH THE COLONEL
KFC / QSR |
INITIATIVE Dubai |
UNITED ARAB EMIRATES |
|
MY NUMBER, MY IDENTITY, CRICKET ACTIVATION
DU / TELECOMMUNICATIONS |
LEO BURNETT DUBAI |
UNITED ARAB EMIRATES |
|
#OURUAE
GMC / AUTOMOTIVE |
LEO BURNETT DUBAI |
UNITED ARAB EMIRATES |
|
7UP WALL OF MUSIC
PEPSICO / 7UP |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
Bronze
|
THE SUPERSONIC SAUDI
SAUDI TELECOM COMPANY - STC / JOOD (FIXED BROADBAND) |
J. WALTER THOMPSON RIYADH |
SAUDI ARABIA |
|
DARK IFTAR
COCA-COLA MIDDLE EAST / COCA-COLA |
MEMAC OGILVY Dubai |
UNITED ARAB EMIRATES |
Short List
|
#ANONYMOUS_GIVER
MOBINIL / TELECOMMUNICATION |
LEO BURNETT CAIRO |
EGYPT |
|
THE CULT OF THE NIGHT
MASHROU' LEILA / “IBN EL LEIL” ALBUM LAUNCH |
LEO BURNETT BEIRUT |
LEBANON |
|
MERRY BALCONIES
PROCTER & GAMBLE / BONUX |
LEO BURNETT BEIRUT |
LEBANON |
Grand Prix
|
AN ANTHEM AGAINST CORRUPTION
SAKKER EL DEKKENE (STOP THE SHOP) / ANTI-CORRUPTION NGO |
LEO BURNETT BEIRUT |
LEBANON |
|
WISH UPON A COKE
THE COCA-COLA COMPANY / COCA-COLA |
Y&R DUBAI |
UNITED ARAB EMIRATES |
|
FIRST ON 1ST
HSBC / BANK |
J. WALTER THOMPSON DUBAI |
UNITED ARAB EMIRATES |
Short List
|
DOVE BEAUTY BAR - HOME SALON
UNILEVER, DOVE / DOVE BEAUTY BAR |
WUNDERMAN DUBAI |
UNITED ARAB EMIRATES |
|
AUDI - THE NUMBER 10
AUDI MIDDLE EAST / AUDI |
TONIC INTERNATIONAL Dubai |
UNITED ARAB EMIRATES |
|
CADBURY MARVELLOUS CREATIONS ACTIVATION
MONDELÉZ / FMCG |
LINKVIVA Dubai |
UNITED ARAB EMIRATES |
|
TAKING HOME HAPPINESS
THE COCA-COLA COMPANY / COCA-COLA |
Y&R DUBAI |
UNITED ARAB EMIRATES |
|
|
A03 Product Launch/ Re-Launch / Shopper Marketing
|
AL TAWASOL
TOUCH / AL TAWASOL LINE |
MINDSHARE MENA Dubai |
UNITED ARAB EMIRATES |
|
KEES GAWAFA - THE GUAVA REVOLUTION
RANI FLOAT / RANI FLOAT GUAVA FLAVOR |
MINDSHARE MENA Dubai |
UNITED ARAB EMIRATES |
|
MCDONALD'S SALADS NATION
MCDONALD'S GCC / QSR |
OMD Dubai |
UNITED ARAB EMIRATES |
|
TROPA FOR LIFE
DU / TELECOMMUNICATIONS |
LEO BURNETT DUBAI |
UNITED ARAB EMIRATES |
|
DELIVER YOUR OWN PIZZA
DOMINOS / PIZZA & PASTRY |
J. WALTER THOMPSON RIYADH |
SAUDI ARABIA |
|
MEET THE DO-MINIS
DOMINOS / PIZZA & PASTRY |
J. WALTER THOMPSON RIYADH |
SAUDI ARABIA |
Short List
|
1ST BRANDED ONLINE ENTERTAINMENT HUB
SAUDI TELECOM COMPANY - STC / BROADBAND |
J. WALTER THOMPSON RIYADH |
SAUDI ARABIA |
|
THE TEA THAT SANK THE CUP
LIPTON / LIPTON EXTRA STRONG TEA |
DDB DUBAI |
UNITED ARAB EMIRATES |
|
|
A04 Use of Merchandising / In-Store Marketing
|
ONCE A YEAR FLOWER
WASL AMG / BREAST CANCER AWARENESS |
SPARK* Publinet Dubai |
UNITED ARAB EMIRATES |
|
SHARE A TABLE
HOME CENTRE / RETAIL - FURNITURE & HOME ACCESSORIES |
HOME CENTRE Dubai |
UNITED ARAB EMIRATES |
|
ORIGAMI TRAY MAT
MCDONALD'S EGYPT / QUICK SERVICE RESTAURANTS |
FP7/CAI Cairo |
EGYPT |
|
MEET THE FAMILY
NESCAFE / INSTANT COFFEE |
PUBLICIS MIDDLE EAST Dubai |
UNITED ARAB EMIRATES |
|
HOW WE SAVED 1.6 MILLION LIVES
PROCTER & GAMBLE / MULTIBRAND |
LEO BURNETT DUBAI |
UNITED ARAB EMIRATES |
|
HANDLE ON HYGIENE
UNILEVER / LIFEBUOY |
MEMAC OGILVY Dubai |
UNITED ARAB EMIRATES |
Gold
|
VALENTINE'S SURVIVAL GLASSES
THE BAKERY SHOP / TBS |
KAIRO Cairo |
EGYPT |
|
HSBC STAYCATION
HSBC / BANK |
J. WALTER THOMPSON DUBAI |
UNITED ARAB EMIRATES |
|
THE WORLD EXPIRATION DATE
GLOBAL EXPORT CO. / AMERICAN GARDEN |
Y&R DUBAI |
UNITED ARAB EMIRATES |
Short List
|
SERVING CONNECTIONS
MCDONALD'S / FOOD |
DDB DUBAI |
UNITED ARAB EMIRATES |
|