2016 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Award
B01 Fast Moving Consumer Goods
WISH UPON A COKE
THE COCA-COLA COMPANY / COCA-COLA
Y&R DUBAI UNITED ARAB EMIRATES
BIG MAC WALK
MCDONALD'S / QUICK SERVICE RESTAURANT
LEO BURNETT DUBAI UNITED ARAB EMIRATES
THE TEA THAT SANK THE CUP
LIPTON / LIPTON EXTRA STRONG TEA
DDB DUBAI UNITED ARAB EMIRATES
THE WHITE TRUTH
FERRERO / RAFFAELLO
GREY MENA Dubai UNITED ARAB EMIRATES
HANDLE ON HYGIENE
UNILEVER / LIFEBUOY
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Silver
B02 Consumer Products
THE WORLD'S FIRST BILLBED
MOLTYFOAM / MATTRESSES
BBDO PAKISTAN Lahore PAKISTAN
Short List
#OURUAE
GMC / AUTOMOTIVE
LEO BURNETT DUBAI UNITED ARAB EMIRATES
FASHION FOR REAL PEOPLE
MAX / FASHION RETAIL
LEO BURNETT DUBAI UNITED ARAB EMIRATES
Short List
THE WORLD EXPIRATION DATE
GLOBAL EXPORT CO. / AMERICAN GARDEN
Y&R DUBAI UNITED ARAB EMIRATES
B03 Consumer Services
ORIGAMI TRAY MAT
MCDONALD'S EGYPT / QUICK SERVICE RESTAURANTS
FP7/CAI Cairo EGYPT
MCDONALD'S SALAD NATION
MCDONALD'S GCC / QSR
OMD Dubai UNITED ARAB EMIRATES
WHEN YOU ARE GONE...
EMIRATES NBD / LIFE INSURANCE PLANS
FP7/DXB Dubai UNITED ARAB EMIRATES
Short List
THE BEAUTIFUL AFTER
EMIRATES NBD / RETIREMENT PLANS
FP7/DXB Dubai UNITED ARAB EMIRATES
THE FITNESS ACCOUNT
EMIRATES NBD / THE EMIRATES NBD FITNESS ACCOUNT
FP7/DXB Dubai UNITED ARAB EMIRATES
Short List
GOODBYE BAD LUCK
LA LIBANAISE DES JEUX / LOTO LIBANAIS
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
THE SUPERSONIC SAUDI
SAUDI TELECOM COMPANY - STC / JOOD (FIXED BROADBAND)
J. WALTER THOMPSON RIYADH SAUDI ARABIA
HOW SWEET!
MOBINIL / TELECOMMUNICATION
LEO BURNETT CAIRO EGYPT
I SAY ARABI
DISH NETWORK / CABLE PROVIDER
LEO BURNETT BEIRUT LEBANON
VALENTINE'S SURVIVAL GLASSES
THE BAKERY SHOP / TBS
KAIRO Cairo EGYPT
HSBC STAYCATION
HSBC / BANK
J. WALTER THOMPSON DUBAI UNITED ARAB EMIRATES
STARKILLER BASE LANDS IN ABU DHABI
TWOFOUR54 FZ LLC / ENTERTAINMENT
M&C SAATCHI Abu Dhabi UNITED ARAB EMIRATES
SERVING CONNECTIONS
MCDONALD'S / FOOD
DDB DUBAI UNITED ARAB EMIRATES
FAMILY CARD
VODAFONE EGYPT / TELECOMMUNICATIONS
J. WALTER THOMPSON CAIRO EGYPT
PACKED WITH TRANSPARENCY
MCDONALD'S / FOOD
DDB DUBAI UNITED ARAB EMIRATES
B04 Corporate Image & Communication
NO BROBLEM
BRITISH COUNCIL KSA / CONVERSATION COURSE
THE CLASSIC PARTNERSHIP ADVERTISING Dubai UNITED ARAB EMIRATES
EIDIYA TRAVELLING MACHINE
EMIRATES NBD / BANKING
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES
A WORLD OF WE
COCA-COLA MIDDLE EAST / THE COCA-COLA FOUNDATION
FP7/DXB Dubai UNITED ARAB EMIRATES
ABBA AHMED'S PRICELESS JOURNEY
MASTERCARD / PRICELESS NIGERIA
FP7/DXB Dubai UNITED ARAB EMIRATES
DON'T SELF-PRESCRIBE
NATIONAL HEALTH INSURANCE COMPANY - DAMAN / ANTI ANTIBIOTICS SELF-PRESCRIPTION
FP7/DXB Dubai UNITED ARAB EMIRATES
Bronze
#ANONYMOUS_GIVER
MOBINIL / TELECOMMUNICATION
LEO BURNETT CAIRO EGYPT
CUBE ON THE LINE
COCA-COLA / SOCIAL CONTENT
J. WALTER THOMPSON DUBAI UNITED ARAB EMIRATES
FIRST ON 1ST
HSBC / BANK
J. WALTER THOMPSON DUBAI UNITED ARAB EMIRATES
TRACING THE TROPIC OF CANCER
LAND ROVER / AUTOMOTIVE
WUNDERMAN DUBAI UNITED ARAB EMIRATES
SAMSUNG SAFETY SCREEN
SAMSUNG / ELECTRONICS
LEO BURNETT DUBAI UNITED ARAB EMIRATES
Short List
B05 Charities, Public Health, Safety & Awareness Messages
ONCE A YEAR FLOWER
WASL AMG / BREAST CANCER AWARENESS
SPARK* Publinet Dubai UNITED ARAB EMIRATES
LET'S NOT PHUB
ALNOWAIR / AWARENESS ABOUT PHUBBING
ALNOWAIR Kuwait City KUWAIT
THE NAZAR INITIATIVE
ASTER HOSPITAL & MEDICAL CENTRES / ASTER OPTICAL
THE CLASSIC PARTNERSHIP ADVERTISING Dubai UNITED ARAB EMIRATES
PINKRAMADAN
BAHEYA WOMEN'S CANCER HOSPITAL / FREE OF CHARGE MEDICAL SERVICES
FP7/CAI Cairo EGYPT
ABANDONED LIVES
38SMILES / NON PROFIT ANIMAL RESCUE GROUP
MULLENLOWE MENA Dubai UNITED ARAB EMIRATES
Silver
#KEEPTHEMTOGETHER
NESTLÉ MIDDLE EAST / NESTLE FITNESS BREAST CANCER AWARENESS CAMPAIGN
FP7/DXB Dubai UNITED ARAB EMIRATES
HOW WE SAVED 1.6 MILLION LIVES
PROCTER & GAMBLE / MULTIBRAND
LEO BURNETT DUBAI UNITED ARAB EMIRATES
GIVE MOM BACK HER NAME
UN WOMEN / UN WOMEN
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Gold
BACK OFF RADIO
ROADS AND TRANSPORT AUTHORITY / PUBLIC TRANSPORT
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Bronze
AN ANTHEM AGAINST CORRUPTION
SAKKER EL DEKKENE (STOP THE SHOP) / ANTI-CORRUPTION NGO
LEO BURNETT BEIRUT LEBANON
TWEET FOR HEAT
ALWALEED PHILANTHROPIES / NON PROFIT ORGANISATION
BOLD AGENCY Riyadh SAUDI ARABIA
I CAN TEACH YOU TOO
DUBAI CARES / CHARITY ORGANIZATION
J. WALTER THOMPSON DUBAI UNITED ARAB EMIRATES
Silver
C01 Integrated Campaign Led By Promo & Activation
THE NUTRIQUEST CAMPAIGN
GSK / HORLICKS
GREY GROUP Singapore SINGAPORE
WILD WADI VIRTUAL REALITY
JUMEIRAH WILD WADI / WILD WADI WATERPARK
OMD Dubai UNITED ARAB EMIRATES
CHIPSY 90 MILLION SMILES
PEPSICO INTERNATIONAL / CHIPSY
IMPACT BBDO Cairo EGYPT
VISA'S IMPOSSIBLE DSF
VISA / CROSS BORDER
IMPACT BBDO Dubai UNITED ARAB EMIRATES