|
Title
Brand
Product / Service
|
Entrant Company |
Location
|
Award
|
|
A01 Use of Promotional Stunts/ Live Advertising / Live Shows / Concerts & Festivals
|
DARK IFTAR
COCA-COLA MIDDLE EAST / COCA-COLA |
MEMAC OGILVY Dubai |
UNITED ARAB EMIRATES |
Short List |
MERRY BALCONIES
PROCTER & GAMBLE / BONUX |
LEO BURNETT BEIRUT |
LEBANON |
Grand Prix
|
FIRST ON 1ST
HSBC / BANK |
J. WALTER THOMPSON DUBAI |
UNITED ARAB EMIRATES |
Short List |
7UP WALL OF MUSIC
PEPSICO / 7UP |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
Bronze
|
DON'T SELF-PRESCRIBE
NATIONAL HEALTH INSURANCE COMPANY - DAMAN / ANTI ANTIBIOTICS SELF-PRESCRIPTION |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
Bronze
|
|
A02 Use of Exhibitions and Installations
|
7UP WALL OF MUSIC
PEPSICO / 7UP |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
Gold
|
|
A03 Product Launch/ Re-Launch / Shopper Marketing
|
MEET THE DO-MINIS
DOMINOS / PIZZA & PASTRY |
J. WALTER THOMPSON RIYADH |
SAUDI ARABIA |
Short List |
|
A04 Use of Merchandising / In-Store Marketing
|
THE WORLD EXPIRATION DATE
GLOBAL EXPORT CO. / AMERICAN GARDEN |
Y&R DUBAI |
UNITED ARAB EMIRATES |
Short List |
HANDLE ON HYGIENE
UNILEVER / LIFEBUOY |
MEMAC OGILVY Dubai |
UNITED ARAB EMIRATES |
Gold
|
|
A05 Use of Broadcast in a Promotional Campaign
|
BACK OFF RADIO
ROADS AND TRANSPORT AUTHORITY / PUBLIC TRANSPORT |
MEMAC OGILVY Dubai |
UNITED ARAB EMIRATES |
Short List |
THE CULT OF THE NIGHT
MASHROU' LEILA / “IBN EL LEIL” ALBUM LAUNCH |
LEO BURNETT BEIRUT |
LEBANON |
Short List |
|
A06 Use of Print or Outdoor in a Promotional Campaign
|
THE WORLD'S FIRST BILLBED
MOLTYFOAM / MATTRESSES |
BBDO PAKISTAN Lahore |
PAKISTAN |
Silver
|
|
A07 Use of Digital in a Promotional Campaign
|
WHAT GIRLS CAN DO
PROCTER & GAMBLE / ALWAYS |
LEO BURNETT BEIRUT |
LEBANON |
Short List |
TWEET FOR HEAT
ALWALEED PHILANTHROPIES / NON PROFIT ORGANISATION |
BOLD AGENCY Riyadh |
SAUDI ARABIA |
Short List |
|
A08 Use of Social in a Promotional Campaign
|
FASHION FOR REAL PEOPLE
MAX / FASHION RETAIL |
LEO BURNETT DUBAI |
UNITED ARAB EMIRATES |
Short List |
WHAT GIRLS CAN DO
PROCTER & GAMBLE / ALWAYS |
LEO BURNETT BEIRUT |
LEBANON |
Short List |
I CAN TEACH YOU TOO
DUBAI CARES / CHARITY ORGANIZATION |
J. WALTER THOMPSON DUBAI |
UNITED ARAB EMIRATES |
Bronze
|
GIVE MOM BACK HER NAME
UN WOMEN / UN WOMEN |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
Gold
|
GOODBYE BAD LUCK
LA LIBANAISE DES JEUX / LOTO LIBANAIS |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
Bronze
|
|
B01 Fast Moving Consumer Goods
|
DARK IFTAR
COCA-COLA MIDDLE EAST / COCA-COLA |
MEMAC OGILVY Dubai |
UNITED ARAB EMIRATES |
Short List |
HANDLE ON HYGIENE
UNILEVER / LIFEBUOY |
MEMAC OGILVY Dubai |
UNITED ARAB EMIRATES |
Silver
|
MERRY BALCONIES
PROCTER & GAMBLE / BONUX |
LEO BURNETT BEIRUT |
LEBANON |
Silver
|
WHAT GIRLS CAN DO
PROCTER & GAMBLE / ALWAYS |
LEO BURNETT BEIRUT |
LEBANON |
Short List |
7UP WALL OF MUSIC
PEPSICO / 7UP |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
Short List |
|
B02 Consumer Products
|
FASHION FOR REAL PEOPLE
MAX / FASHION RETAIL |
LEO BURNETT DUBAI |
UNITED ARAB EMIRATES |
Short List |
THE WORLD'S FIRST BILLBED
MOLTYFOAM / MATTRESSES |
BBDO PAKISTAN Lahore |
PAKISTAN |
Short List |
|
B03 Consumer Services
|
GOODBYE BAD LUCK
LA LIBANAISE DES JEUX / LOTO LIBANAIS |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
Short List |
WHEN YOU ARE GONE...
EMIRATES NBD / LIFE INSURANCE PLANS |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
Short List |
THE FITNESS ACCOUNT
EMIRATES NBD / THE EMIRATES NBD FITNESS ACCOUNT |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
Short List |
|
B04 Corporate Image & Communication
|
SAMSUNG SAFETY SCREEN
SAMSUNG / ELECTRONICS |
LEO BURNETT DUBAI |
UNITED ARAB EMIRATES |
Short List |
DON'T SELF-PRESCRIBE
NATIONAL HEALTH INSURANCE COMPANY - DAMAN / ANTI ANTIBIOTICS SELF-PRESCRIPTION |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
Bronze
|
|
B05 Charities, Public Health, Safety & Awareness Messages
|
ABANDONED LIVES
38SMILES / NON PROFIT ANIMAL RESCUE GROUP |
MULLENLOWE MENA Dubai |
UNITED ARAB EMIRATES |
Silver
|
BACK OFF RADIO
ROADS AND TRANSPORT AUTHORITY / PUBLIC TRANSPORT |
MEMAC OGILVY Dubai |
UNITED ARAB EMIRATES |
Bronze
|
I CAN TEACH YOU TOO
DUBAI CARES / CHARITY ORGANIZATION |
J. WALTER THOMPSON DUBAI |
UNITED ARAB EMIRATES |
Silver
|
GIVE MOM BACK HER NAME
UN WOMEN / UN WOMEN |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
Gold
|
|
C01 Integrated Campaign Led By Promo & Activation
|
SAUDI WOMEN’S ONLINE MARCH
PROCTER & GAMBLE / ALWAYS |
LEO BURNETT BEIRUT |
LEBANON |
Short List |
THE CULT OF THE NIGHT
MASHROU' LEILA / “IBN EL LEIL” ALBUM LAUNCH |
LEO BURNETT BEIRUT |
LEBANON |
Bronze
|