| Brand | ANAIS ASSOCIATION |
| Product/Service | DOMESTIC VIOLENCE |
| Entrant | SAATCHI & SAATCHI Dubai, UNITED ARAB EMIRATES |
| Category | Public Health, Safety, & Awareness Messages |
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Entrant Company
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SAATCHI & SAATCHI Dubai, UNITED ARAB EMIRATES
|
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Advertising Agency
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SAATCHI & SAATCHI Dubai, UNITED ARAB EMIRATES
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English Translation of Main Headlines
Instead of looking for help, women make up excuses to cover for their abusive partner.
We illustrated this insight using happy situations, replacing the abusive male partner with a common excuse for abuse.
Credits
| RICHARD COPPING |
SAATCHI/SAATCHI |
Executive Creative Director |
| ANDY DANILUC |
SAATCHI/SAATCHI |
Copywriter |
| SIMON RAFFAGHELLO |
SAATCHI/SAATCHI |
Copywriter |
| ION COJOCARU |
SAATCHI/SAATCHI |
Art Director |
| AHMED |
SAATCHI/SAATCHI |
Retoucher |
| AKSHAYA SIKAND |
SAATCHI/SAATCHI |
Account Manager |
| ANDREEA GHEORGHE |
FORWARD PR |
PR Manager |