2016 Winners & Shortlists

POLE

BrandANAIS ASSOCIATION
Product/ServiceDOMESTIC VIOLENCE
EntrantSAATCHI & SAATCHI Dubai, UNITED ARAB EMIRATES
CategoryPublic Health, Safety, & Awareness Messages
Entrant Company SAATCHI & SAATCHI Dubai, UNITED ARAB EMIRATES
Advertising Agency SAATCHI & SAATCHI Dubai, UNITED ARAB EMIRATES

English Translation of Main Headlines

Instead of looking for help, women make up excuses to cover for their abusive partner. We illustrated this insight using happy situations, replacing the abusive male partner with a common excuse for abuse.

Credits

Name Company Role
RICHARD COPPING SAATCHI/SAATCHI Executive Creative Director
ANDY DANILUC SAATCHI/SAATCHI Copywriter
SIMON RAFFAGHELLO SAATCHI/SAATCHI Copywriter
ION COJOCARU SAATCHI/SAATCHI Art Director
AHMED SAATCHI/SAATCHI Retoucher
AKSHAYA SIKAND SAATCHI/SAATCHI Account Manager
ANDREEA GHEORGHE FORWARD PR PR Manager