2016 Winners & Shortlists

Title Brand Product / Service Entrant Company Location PR Location Award
A08 Brand Voice (incl. strategic storytelling)
I CAN TEACH YOU TOO
DUBAI CARES / CHARITY ORGANIZATION
J. WALTER THOMPSON DUBAI UNITED ARAB EMIRATES
Short List
THE WALLS HAVE SPOKEN
PEPSICO INTERNATIONAL / 7UP
IMPACT BBDO Beirut LEBANON
ARAB YOUTH SURVEY 2015
ASDA'A BURSON-MARSTELLER / PUBLIC RELATIONS CONSULTANCY
ASDA'A BURSON-MARSTELLER Dubai UNITED ARAB EMIRATES ASDA'A BURSON-MARSTELLER
Dubai
UNITED ARAB EMIRATES
B01 Fast Moving Consumer Goods
TAKING HOME HAPPINESS
THE COCA-COLA COMPANY / COCA-COLA
Y&R DUBAI UNITED ARAB EMIRATES
Silver
WISH UPON A COKE
THE COCA-COLA COMPANY / COCA-COLA
Y&R DUBAI UNITED ARAB EMIRATES
MNY - MISS LEBANON 2015
L'ORÉAL / MAYBELLINE NEW YORK - MISS PERSONALITY
UM MENA Dubai UNITED ARAB EMIRATES
PERSIL ABAYA SHAMPOO- UAE NATIONAL DAY
PERSIL ABAYA SHAMPOO (HENKEL ARABIA) / PERSIL ABAYA SHAMPOO
OMD Dubai UNITED ARAB EMIRATES
HANDLE ON HYGIENE
UNILEVER / LIFEBUOY
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Silver
DARK IFTAR
COCA-COLA MIDDLE EAST / COCA-COLA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES OGILVY PUBLIC RELATIONS
Dubai
UNITED ARAB EMIRATES
SAUDI WOMEN’S ONLINE MARCH
PROCTER & GAMBLE / ALWAYS
LEO BURNETT BEIRUT LEBANON
Short List
B02 Consumer Products
NISSAN X-TRAIL #THEONETOFOLLOW
NISSAN MIDDLE EAST / 2015 NISSAN X-TRAIL
MEMAC OGILVY Dubai UNITED ARAB EMIRATES OGILVY PUBLIC RELATIONS
Dubai
UNITED ARAB EMIRATES
#OURUAE
GMC / AUTOMOTIVE
LEO BURNETT DUBAI UNITED ARAB EMIRATES
THE CULT OF THE NIGHT
MASHROU' LEILA / “IBN EL LEIL” ALBUM LAUNCH
LEO BURNETT BEIRUT LEBANON
THE WORLD'S FIRST BILLBED
MOLTYFOAM / MATTRESSES
BBDO PAKISTAN Lahore PAKISTAN
Gold
B03 Consumer Services
STARKILLER BASE LANDS IN ABU DHABI
TWOFOUR54 FZ LLC / ENTERTAINMENT
M&C SAATCHI Abu Dhabi UNITED ARAB EMIRATES
TROPA FOR LIFE
DU / TELECOMMUNICATIONS
LEO BURNETT DUBAI UNITED ARAB EMIRATES
1ST BRANDED ONLINE ENTERTAINMENT HUB
SAUDI TELECOM COMPANY - STC / BROADBAND
J. WALTER THOMPSON RIYADH SAUDI ARABIA
#THISISEGYPT
EGYPTIAN TOURIST AUTHORITY / TRAVEL/TOURISM
J. WALTER THOMPSON CAIRO EGYPT HILL+KNOWLTON STRATEGIES EGYPT
Cairo
EGYPT
GOODBYE BAD LUCK
LA LIBANAISE DES JEUX / LOTO LIBANAIS
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
THE BEAUTIFUL AFTER
EMIRATES NBD / RETIREMENT PLANS
FP7/DXB Dubai UNITED ARAB EMIRATES
ABBA AHMED'S PRICELESS JOURNEY
MASTERCARD / PRICELESS NIGERIA
FP7/DXB Dubai UNITED ARAB EMIRATES
Short List
LINKEDIN ARABIC LAUNCH
LINKEDIN MENA / PROFESSIONAL ONLINE NETWORKING
ASDA'A BURSON-MARSTELLER Dubai UNITED ARAB EMIRATES ASDA'A BURSON-MARSTELLER
Dubai
UNITED ARAB EMIRATES
B04 Charities, Public Health, Safety & Awareness Messages
#LIKEANIMALS
ASSOCIATION DES DROITS DES IMMIGRÉS ET DES RÉFUGIÉS EN TUNISIE - ADIRT / REFUGEES AND MIGRANT RIGHTS
MEMAC OGILVY LABEL Tunis TUNISIA
Short List
BACK OFF RADIO
ROADS AND TRANSPORT AUTHORITY / PUBLIC TRANSPORT
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Silver
AN ANTHEM AGAINST CORRUPTION
SAKKER EL DEKKENE (STOP THE SHOP) / ANTI-CORRUPTION NGO
LEO BURNETT BEIRUT LEBANON
I CAN TEACH YOU TOO
DUBAI CARES / CHARITY ORGANIZATION
J. WALTER THOMPSON DUBAI UNITED ARAB EMIRATES
Gold
THE GOOD NOTE
BOU KHALIL SUPERMARCHÉ / THE GOOD NOTE
J. WALTER THOMPSON BEIRUT LEBANON
Short List
GIVE MOM BACK HER NAME
UN WOMEN / UN WOMEN
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Gold
WARRIORS IN PINK
FORD MIDDLE EAST AND AFRICA / AUTOMOBILE
ASDA'A BURSON-MARSTELLER Dubai UNITED ARAB EMIRATES ASDA'A BURSON-MARSTELLER
Dubai
UNITED ARAB EMIRATES
C01 Use of Digital in a PR Campaign
THIS IS MY KENYA
SAFARICOM / SAFARICOM CALENDAR
SQUAD DIGITAL Nairobi KENYA
STORY FOR CHELA
START A LIBRARY / BOOKS
SQUAD DIGITAL Nairobi KENYA
1ST BRANDED ONLINE ENTERTAINMENT HUB
SAUDI TELECOM COMPANY - STC / BROADBAND
J. WALTER THOMPSON RIYADH SAUDI ARABIA
Short List
THE FITNESS ACCOUNT
EMIRATES NBD / THE EMIRATES NBD FITNESS ACCOUNT
FP7/DXB Dubai UNITED ARAB EMIRATES
Short List
C02 Use of Social in a PR Campaign
THIS IS MY KENYA
SAFARICOM / SAFARICOM CALENDAR
SQUAD DIGITAL Nairobi KENYA
STORY FOR CHELA
START A LIBRARY / BOOKS
SQUAD DIGITAL Nairobi KENYA
#RACE2LOVEJO
ABDALI INVESTMENT & DEVELOPMENT PSC / #LOVEJO STRUCTURE
MEMAC OGILVY ADVIZE Amman JORDAN
4 DAYS #INABUDHABI
ABU DHABI TOURISM & CULTURE AUTHORITY / TOURISM
MEMAC OGILVY Dubai UNITED ARAB EMIRATES MEMAC OGILVY PR
Dubai
UNITED ARAB EMIRATES
NISSAN X-TRAIL #THEONETOFOLLOW
NISSAN MIDDLE EAST / 2015 NISSAN X-TRAIL
MEMAC OGILVY Dubai UNITED ARAB EMIRATES OGILVY PUBLIC RELATIONS
Dubai
UNITED ARAB EMIRATES
DARK IFTAR
COCA-COLA MIDDLE EAST / COCA-COLA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES OGILVY PUBLIC RELATIONS
Dubai
UNITED ARAB EMIRATES
Bronze
#ANONYMOUS_GIVER
MOBINIL / TELECOMMUNICATION
LEO BURNETT CAIRO EGYPT
SAUDI WOMEN’S ONLINE MARCH
PROCTER & GAMBLE / ALWAYS
LEO BURNETT BEIRUT LEBANON
Short List
WHAT GIRLS CAN DO
PROCTER & GAMBLE / ALWAYS
LEO BURNETT BEIRUT LEBANON LEO COMM
BEIRUT
LEO COMM DUBAI
LEBANON
UNITED ARAB EMIRATES
OLD RIVALS
COCA-COLA / BEVERAGES
J. WALTER THOMPSON DUBAI UNITED ARAB EMIRATES
I CAN TEACH YOU TOO
DUBAI CARES / CHARITY ORGANIZATION
J. WALTER THOMPSON DUBAI UNITED ARAB EMIRATES
Silver
FIRST ON 1ST
HSBC / BANK
J. WALTER THOMPSON DUBAI UNITED ARAB EMIRATES
#THISISEGYPT
EGYPTIAN TOURIST AUTHORITY / TRAVEL/TOURISM
J. WALTER THOMPSON CAIRO EGYPT HILL+KNOWLTON STRATEGIES EGYPT
Cairo
EGYPT
GIVE MOM BACK HER NAME
UN WOMEN / UN WOMEN
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Bronze
MY INCREDIBLE STORY
QATAR OLYMPIC COMMITTEE / IPC (INTERNATIONAL PARALYMPIC COMMITTEE) ATHLETICS WORLD CHAMPIONSHIPS
HILL+KNOWLTON STRATEGIES Dubai UNITED ARAB EMIRATES HILL+KNOWLTON STRATEGIES
Dubai
UNITED ARAB EMIRATES
A WORLD OF WE
COCA-COLA MIDDLE EAST / THE COCA-COLA FOUNDATION
FP7/DXB Dubai UNITED ARAB EMIRATES
Short List
CENTREPOINT FAMILY CLOCK
CENTREPOINT / IMPORTANCE OF SPENDING QUALITY TIME FOR FAMILIES
CENTRE POINT - LANDMARK GROUP Dubai UNITED ARAB EMIRATES IMPACT PORTER NOVELLI
Dubai
UNITED ARAB EMIRATES