2016 Winners & Shortlists

The Campaign

Namaa AlMunawara approached us to manage and lay a marketing and media plan for their event 'Medina Entrepreneurship Conference'. Our Media plan aimed to, establish/build a robust relation with the Media, be Consistent and proactive with messaging, and leverage media relations to create positive coverage. The marketing plan aimed to reach the maximum targeted audience and raise brand awareness. With the event management we had to cover Taiba University (location of event) . The Strategy we followed for media, was to achieve our objectives through 3 Phases pre event, during event, and post event, for marketing, it was to reach the targeted audience through direct marketing, digital marketing and free Ad, and for event management, the strategy was to cover all the site the event was being held in including outside TU, inside TU, outside the building, and inside the building. The outcome of the event was successful. All but a few tasks were done and completed with a few remaining services that are being processed, and some extra services were provided. The given budget was met without any extra cost.

The Brief

The Goals and The Objectives Manage and lay a successful marketing and media plan for the event. To make sure we had the best outcome a research was conducted to explain why distribution in shopping malls was the most effective location for reaching audience., and a research on best selling newspapers in the Kingdom generally, and in Madina specifically, and ended up with 3 of the best selling overall.

Execution

Media Plan *Phase 1: -Sep. (2 months before event) Media sponsor -Oct. (1 month before event) Press Releases Preparing Media Center Media Monitoring -Nov. Press Conference Press Release *Phase 2 -Nov. 1st week (before event) Media Invitations Press Release -Nov. 9-12 (during event) Interview Media Center -Nov. (during/after event) Media Monitoring *Phase 3 -Nov. (after event) Press Release Media Monitoring Full Media Report ---------------------------------------------------------------- -Marketing Plan -Direct Marketing One-to-one: (Personally deliver invitations) *Universities Entrepreneurship Major *Entrepreneurs foundations *Charity foundations *Small business owners (in cooperation with Namaa) *Local media - economy sections Flyer distribution *Taibah University *High Traffic Sheet *Shopping Malls Messaging ------------------------------------ -Digital Marketing EDM *400,000 emails beginning of campaign *300,000 emails 2 weeks before campaign *300,000 emails 1 week before campaign Social Media *Twitter *Instagram ------------------------------------ -Free Ad *Radio *Newspaper *Magazine *Street Outdoor Ad ---------------------------------------------------------------- Event Management Medina Entrepreneurship Conference (9-12 Nov. 2015) -Opening ceremony -Conference (Panels + Workshops)

Output/Awareness public and stakeholders’ awareness, maximum attendance, social and social media exposure Action/Business Impact sales and client increase, entrepreneurs, investors and experts explored and experience the entrepreneurial environment unleashed entrepreneurs’ potential to succeed details in supporting content

The Strategy

The targeted audience was everyone with interest in the services Namaa AlMunawara provides, which includes all Saudi citizens approximately between the age of 18 to 40.