2016 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Award
B16 Charities, Public Health, Safety & Awareness Messages
GEOMETRIC MOTIFS
QATAR ISLAMIC BANK / PUBLIC SAFETY AWARENESS
MEMAC OGILVY & MATHER Doha QATAR
Silver
SORRY - WE FORGOT
ASTER HOSPITAL / ALZHEIMERS AWARENESS MESSAGE
Y&R DUBAI UNITED ARAB EMIRATES
C01 Adapted Billboards and Outdoor posters
DO YOU KNOW THIS STORY?
UN WOMEN EGYPT / VIOLENCE AGAINST WOMEN IN EGYPT
FP7/CAI Cairo EGYPT
SECOND LIFE BILLBOARDS
EMIRATES NBD / BANKING
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES
C02 Adapted Indoor Posters
EGGPLANT
AL-SAIF TRADING AGENCIES CO. / TRAMONTINA KNIVES
HORIZON FCB RIYADH SAUDI ARABIA
POTATO
AL-SAIF TRADING AGENCIES CO. / TRAMONTINA KNIVES
HORIZON FCB RIYADH SAUDI ARABIA
LETTUCE
AL-SAIF TRADING AGENCIES CO. / TRAMONTINA KNIVES
HORIZON FCB RIYADH SAUDI ARABIA
SAUSAGE
AL-SAIF TRADING AGENCIES CO. / TRAMONTINA KNIVES
HORIZON FCB RIYADH SAUDI ARABIA
FRENCH FRIES
DIET WATCHERS / HEALTH FOOD STORES & DIETARY CLINICS
HORIZON FCB RIYADH SAUDI ARABIA
DONUT
DIET WATCHERS / HEALTH FOOD STORES & DIETARY CLINICS
HORIZON FCB RIYADH SAUDI ARABIA
HAMBURGER
DIET WATCHERS / HEALTH FOOD STORES & DIETARY CLINICS
HORIZON FCB RIYADH SAUDI ARABIA
Short List
HOTDOG
DIET WATCHERS / HEALTH FOOD STORES & DIETARY CLINICS
HORIZON FCB RIYADH SAUDI ARABIA
PIZZA
DIET WATCHERS / HEALTH FOOD STORES & DIETARY CLINICS
HORIZON FCB RIYADH SAUDI ARABIA
POPCORN
DIET WATCHERS / HEALTH FOOD STORES & DIETARY CLINICS
HORIZON FCB RIYADH SAUDI ARABIA
Short List
#VOICEOFTHENATION
MALL OF THE EMIRATES / RETAIL & ENTERTAINMENT
Y&R DUBAI UNITED ARAB EMIRATES
Short List
D01 Non-standard Indoor Advertising
MAKE IT A STATEMENT
BAHEYA WOMEN'S CANCER HOSPITAL / FREE OF CHARGE MEDICAL SERVICES
FP7/CAI Cairo EGYPT
HANDLE ON HYGIENE
UNILEVER / LIFEBUOY
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Grand Prix
SERVING CONNECTIONS
MCDONALD'S / FOOD
DDB DUBAI UNITED ARAB EMIRATES
THE TEA THAT SANK THE CUP
LIPTON / LIPTON EXTRA STRONG TEA
DDB DUBAI UNITED ARAB EMIRATES
WOMEN-SAVING DISPENSER
BREAST CANCER ARABIA FOUNDATION / AWARENESS CAMPAIGN
HORIZON FCB Dubai UNITED ARAB EMIRATES
D02 Small Scale Special Solutions
FAKE FINES
SAKKER EL DEKKENÉ / AWARENESS CAMPAIGN
LOWE PIMO Beirut LEBANON
LET'S NOT PHUB
ALNOWAIR / SOCIAL AWARNESS
ALNOWAIR Kuwait City KUWAIT
SUNTAN TATTOOS
ASTER MEDICAL CENTRE / DERMATOLOGY DEPARTMENT
THE CLASSIC PARTNERSHIP ADVERTISING Dubai UNITED ARAB EMIRATES
OPENING DOORS
VISA / ELECTRONIC PAYMENT
IMPACT BBDO Cairo EGYPT
THE GOOD NOTE
BOU KHALIL SUPERMARCHÉ / THE GOOD NOTE
J. WALTER THOMPSON BEIRUT LEBANON
Bronze
HOW SWEET!
MOBINIL / TELECOMMUNICATION
LEO BURNETT CAIRO EGYPT
MERRY BALCONIES
PROCTER & GAMBLE / BONUX
LEO BURNETT BEIRUT LEBANON
TAKING HOME HAPPINESS
THE COCA-COLA COMPANY / COCA-COLA
Y&R DUBAI UNITED ARAB EMIRATES
Short List
VALENTINE'S SURVIVAL GLASSES
THE BAKERY SHOP / TBS
KAIRO Cairo EGYPT
GRAB SOME BALLS
FRIENDS OF CANCER PATIENTS / MALE CANCER
J. WALTER THOMPSON DUBAI UNITED ARAB EMIRATES
HSBC STAYCATION
HSBC / BANK
J. WALTER THOMPSON DUBAI UNITED ARAB EMIRATES
THE WORLD EXPIRATION DATE
GLOBAL EXPORT CO. / AMERICAN GARDEN
Y&R DUBAI UNITED ARAB EMIRATES
Short List
HOT LITTLE STORIES
GLOBAL EXPORT CO. / AMERICAN GARDEN HABANERO SAUCE
Y&R DUBAI UNITED ARAB EMIRATES
PINKRAMADAN
BAHEYA WOMEN'S CANCER HOSPITAL / FREE OF CHARGE MEDICAL SERVICES
FP7/CAI Cairo EGYPT
D03 Special Build
THE UNDERSEA BILLBOARD
BEIERSDORF / NIVEA SUN
FCB HAMBURG Hamburg GERMANY
THE SILENT PINS
VODAFONE / TELECOMMUNICATION
MEMAC OGILVY & MATHER Doha QATAR
THE WORLD'S FIRST BILLBED
MOLTYFOAM / MATTRESSES
BBDO PAKISTAN Lahore PAKISTAN
TAKING MARITIME TRADE TO NEW HEIGHTS
ABU DHABI PORTS / PORTS AND INDUSTRIAL ZONES
UM MENA Dubai UNITED ARAB EMIRATES
FIRST ON 1ST
HSBC / BANK
J. WALTER THOMPSON DUBAI UNITED ARAB EMIRATES
STARKILLER BASE LANDS IN ABU DHABI
TWOFOUR54 FZ LLC / ENTERTAINMENT
M&C SAATCHI Abu Dhabi UNITED ARAB EMIRATES
D04 Live Advertising and Events
THE NAZAR INITIATIVE
ASTER HOSPITAL & MEDICAL CENTRES / ASTER OPTICAL
THE CLASSIC PARTNERSHIP ADVERTISING Dubai UNITED ARAB EMIRATES
Short List
ABBA AHMED'S PRICELESS JOURNEY
MASTERCARD / PRICELESS NIGERIA
FP7/DXB Dubai UNITED ARAB EMIRATES
THE CULT OF THE NIGHT
MASHROU' LEILA / “IBN EL LEIL” ALBUM LAUNCH
LEO BURNETT BEIRUT LEBANON
D05 Transit
AUDI - THE NUMBER 10
AUDI MIDDLE EAST / AUDI
TONIC INTERNATIONAL Dubai UNITED ARAB EMIRATES
LIMITLESS
MITSUBISHI CORPORATION / ISUZU D-MAX
SAATCHI & SAATCHI Dubai UNITED ARAB EMIRATES
ABANDONED LIVES
38SMILES / NON PROFIT ANIMAL RESCUE GROUP
MULLENLOWE MENA Dubai UNITED ARAB EMIRATES
BACK OFF RADIO
ROADS AND TRANSPORT AUTHORITY / PUBLIC TRANSPORT
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Bronze
D06 Interactive Outdoor Experiences
DON'T SELF-PRESCRIBE
NATIONAL HEALTH INSURANCE COMPANY - DAMAN / ANTI ANTIBIOTICS SELF-PRESCRIPTION
FP7/DXB Dubai UNITED ARAB EMIRATES
7UP WALL OF MUSIC
PEPSICO / 7UP
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
EVIAN SNOW GLOBE
DANONE / EVIAN WATER
MINDSHARE MENA Dubai UNITED ARAB EMIRATES