2016 Winners & Shortlists

WRAPPED CHAIR

Bronze Campaign
BrandTHE URBAN YOGI
Product/ServiceHOME FURNITURE & DÉCOR
EntrantTHE CLASSIC PARTNERSHIP ADVERTISING Dubai, UNITED ARAB EMIRATES
1 of 2 Campaign
CategoryHome Appliances & Furnishings, Home Electronics & Audio-Visual
Entrant Company THE CLASSIC PARTNERSHIP ADVERTISING Dubai, UNITED ARAB EMIRATES
Advertising Agency THE CLASSIC PARTNERSHIP ADVERTISING Dubai, UNITED ARAB EMIRATES
Production Company AMBO IDEA LABS Dubai, UNITED ARAB EMIRATES

English Translation of Main Headlines

The Urban Yogi is a boutique that retails alternate home furniture, accessories and décor. It has its own loyal customer base who frequent the store for its eclectic fares. For its vintage collection, we designed a series of posters that showcased the authenticity of the products. We wrapped each of the product in deliver brown paper and placed it seamlessly in old B/W photographs that represented the respective era.

Credits

Name Company Role
Ambo Labs Ambo Labs Post Production
Nasir Rauf Nasir Rauf Photographer
Alok Gadkar The Classic Partnership Advertising Executive Creative Director
Alok Gadkar The Classic Partnership Advertising Creative Director
Prakash Elumalai The Classic Partnership Advertising Associate Creative Director
Unnati Malhotra The Classic Partnership Advertising Art Director
Alok Gadkar The Classic Partnership Advertising Art Director
Prakash Elumalai The Classic Partnership Advertising Copywriter
Pulkit Vasisht The Classic Partnership Advertising Account Director
Deshmukh Vitthal The Classic Partnership Advertising Agency Producer