2016 Winners & Shortlists

English Translation of Main Headlines

Daman, a leading health insurance company in the UAE, wanted to raise awareness and help slow down antibiotic resistance. Since antibiotics are still easily available over the counter in the UAE, we wanted people to think twice about popping pills like candy. IDEA: Don’t 'treat' yourself to antibiotics.  We created parodies of world-famous confectionary brands, by subverting their packaging look and feel. And launched the faux packaging through on-ground activations. RESULTS: Claims / member -18% claims / members, -20% overall claims, -17% medical cost / person / month, -0.5% costs in 2015 vs. +3.1 % in 2014