ABBA AHMED'S PRICELESS JOURNEY
| Brand | MASTERCARD |
| Product/Service | PRICELESS NIGERIA |
| Entrant | FP7/DXB Dubai, UNITED ARAB EMIRATES |
| Category | Live Advertising and Events |
|
Entrant Company
|
FP7/DXB Dubai, UNITED ARAB EMIRATES
|
|
Advertising Agency
|
FP7/DXB Dubai, UNITED ARAB EMIRATES
|
|
Advertising Agency 2
|
DIGITASLBI Dubai, UNITED ARAB EMIRATES
|
|
Media Agency
|
CARAT Dubai, UNITED ARAB EMIRATES
|
|
Production Company
|
THE VIDEO LOUNGE Cape Town, SOUTH AFRICA
|
English Translation of Main Headlines
Amidst the tensions of the 2015 Nigerian elections, MasterCard leveraged football - being the one thing that unites all Nigerians - and with champion footballer Kanu selected an underprivileged child – Abba Ahmed (from a rival ethnic group than Kanu’s) as the winner of an online talent competition.
Kanu then turned a regular movie outing into a priceless surprise for Abba by announcing him as the winner and handed him his player escort jersey.
Abba then made the historic journey from Nigeria's streets to the world’s biggest football stage. As Nigeria celebrated and united, thanks to Abba Ahmed's Priceless Journey.
Credits
| Kartik Aiyar |
Fp7/dxb |
Creative Director |
| Ali Rez |
Fp7/dxb |
Creative Director |
| Tahaab Rais |
Fp7/dxb |
Regional Head of Strategic Planning |
| Spiro Malak |
Fp7/dxb |
General Manager - Business Unit |
| Paul Banham |
Fp7/dxb |
Executive Creative Director |
| Deblina Gupta |
Fp7/dxb |
Account Director |
| Razan Jalloul |
Fp7/dxb |
Account Manager |
| Khaled Hamza/Brence D'Sa |
Fp7/dxb |
Creative Services Director/Production manager |
| Salvador Porteria/Rizwan/Amit Borawake/Nikhil |
Fp7/dxb |
Senior Designer/Studio and Retouch artists |
| Simon Attwater |
DigitasLBi MENA |
Executive Creative Director |
| Tom Burrell |
DigitasLBi MENA |
Director of Strategy/Insight |
| Shaymaa Abuquta |
DigitasLBi MENA |
Strategy Consultant |
| Shwan Nazar |
DigitasLBi MENA |
Art Director |
| Katrina Petrenko |
DigitasLBi MENA |
Copywriter |
| Rachel Mwakule |
DigitasLBi MENA |
Designer |
| Liala Al Zein Omar |
DigitasLBi MENA |
Social Media Executive |
| Alice Elmi |
Carat Dubai |
Associate Media Director |
| Liam Cundill |
|
Director |
| Werner Els/Ashraf Mohammedunny |
|
Editor |
| Tarek Abdelnabi |
MasterCard |
VP Marketing/Sub-Saharan Africa |