| Brand | EMIRATES NBD |
| Product/Service | BANKING |
| Entrant | STARCOM MEDIAVEST GROUP Dubai, UNITED ARAB EMIRATES |
| Category | Adapted Billboards and Outdoor posters |
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Media Agency 2
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STARCOM MEDIAVEST GROUP Dubai, UNITED ARAB EMIRATES
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Entrant Company
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STARCOM MEDIAVEST GROUP Dubai, UNITED ARAB EMIRATES
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Media Agency
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STARCOM MEDIAVEST GROUP Dubai, UNITED ARAB EMIRATES
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English Translation of Main Headlines
Billboards are hazard to the environment. Recycling them is a solution but not in UAE. Every month 8076 billboards go to waste
ENBD decided to stop this & also prove to others that these re-purposed billboards could make a difference
millions of children in the region had been left homeless by the war, but the biggest casualty was their education. What if our billboards could help these children get back to school?
We created Second Life billboards.
ENBD partnered up with SOS to help distribute school bags to the needy children that have been created out of recycled billboards
Credits
| Pauline Rady |
Starcom MediaVest Group |
Media Director |
| Mohit Lodha |
Starcom MediaVest Group |
Regional Director - Human Experience |
| Milad Samia |
Starcom MediaVest Group |
Senior Media Manager |
| Javier Bravo |
Starcom MediaVest Group |
Digital Director |
| Wesam Ayash |
Starcom MediaVest Group |
Digital Manager |
| Oliver Mathews |
Starcom MediaVest Group |
Media Manager |