2016 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Production Company Location Award
A01 Use of Mobile Technology
BACKUP MEMORY
SAMSUNG / MOBILE APP
3SG-BBDO Ariana TUNISIA
Grand Prix
THE FUTURE OF MOBILE BANKING
EMIRATES NBD / MOBILE BANKING APPLICATION
BPG POSSIBLE Dubai UNITED ARAB EMIRATES
HUAWEI MATE 8 SMARTPOWER TECHNOLOGY
HUAWEI / MOBILE DEVICES / ELECTRONICS
MADDICT Dubai UNITED ARAB EMIRATES
TRD DRIFT MAG
TOYOTA / AUTOMOTIVE
GMASCO Dubai UNITED ARAB EMIRATES
WINNING THE CRICKET WORLD CUP FOR BROOKE BOND
UNILEVER / BROOKE BOND RED LABEL
PHD Dubai UNITED ARAB EMIRATES
UBER SALONS
UNILEVER / DOVE
PHD Dubai UNITED ARAB EMIRATES
MCDONALD'S DRIVE THRU
MCDONALD'S GCC / QSR
OMD Dubai UNITED ARAB EMIRATES
BEHIND THE FACADE
NO MORE TEARS / NGO
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES
HYUNDAI CRETA 360 VIDEO
HYUNDAI / CRETA
INNOCEAN WORLDWIDE MIDDLE EAST & AFRICA Dubai UNITED ARAB EMIRATES COLLECTIVE
DUBAI
UNITED ARAB EMIRATES
SOUND OF THE NATION
PEPSICO / PEPSI BEVERAGES
IMPACT BBDO Cairo EGYPT HAMA FILM PRODUCTIONS
Giza
EGYPT
THE FITNESS ACCOUNT
EMIRATES NBD / THE EMIRATES NBD FITNESS ACCOUNT
FP7/DXB Dubai UNITED ARAB EMIRATES LIWA ADVERTISING
Dubai
MILES STUDIOS
Dubai
UNITED ARAB EMIRATES
Bronze
SAMSUNG SAFETY SCREEN
SAMSUNG / ELECTRONICS
LEO BURNETT DUBAI UNITED ARAB EMIRATES THE GOODFELLAS
São Paulo
BRAZIL
Short List
A02 Mobile Websites and Web Applications
HTC - LAUGH OUT LOUD
HTC MIDDLE EAST / HTC ONE A9
THE CHEEK Dubai UNITED ARAB EMIRATES
THE BOLD PURSUIT
TOYOTA / CAMRY
GMASCO Dubai UNITED ARAB EMIRATES MEDIAMONKS
Dubai
UNITED ARAB EMIRATES
JUMEIRAH INSIDE
JUMEIRAH GROUP / JUMEIRAH HOTELS
MEDIAMONKS Hilversum THE NETHERLANDS MEDIAMONKS
Hilversum
THE NETHERLANDS
A03 Mobile Applications
THE FUTURE OF MOBILE BANKING
EMIRATES NBD / EMIRATES NBD MOBILE BANKING APPLICATION
BPG POSSIBLE Dubai UNITED ARAB EMIRATES
BACKUP MEMORY
SAMSUNG / MOBILE APP
3SG-BBDO Ariana TUNISIA
Bronze
OFF OR ON
OFF & ON / SLIDE TO OPEN
RÉPUBLIQUE Beirut LEBANON
ARDHI APP
LAND ROVER / AUTOMOTIVE
WUNDERMAN DUBAI UNITED ARAB EMIRATES
DRUMMERS
WUNDERMAN / RAMADAN APP
WUNDERMAN DUBAI UNITED ARAB EMIRATES
Bronze
SAMSUNG KALIMALOCK
SAMSUNG GULF ELECTRONICS / PUBLIC AWARENESS
CHEIL MENA Dubai UNITED ARAB EMIRATES KRDS
Paris
MILKSHAKE MEDIA
Dubai
FRANCE
UNITED ARAB EMIRATES
Silver
THE FITNESS ACCOUNT
EMIRATES NBD / THE EMIRATES NBD FITNESS ACCOUNT
FP7/DXB Dubai UNITED ARAB EMIRATES LIWA ADVERTISING
Dubai
MILES STUDIOS
Dubai
UNITED ARAB EMIRATES
Short List
SAMSUNG SAFETY SCREEN
SAMSUNG / ELECTRONICS
LEO BURNETT DUBAI UNITED ARAB EMIRATES THE GOODFELLAS
São Paulo
BRAZIL
Bronze
A04 Messaging for Mobile
MEMORIES MATTER
PROJECT WE FORGOT / NGO
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES
BACKUP MEMORY
SAMSUNG / MOBILE APP
3SG-BBDO Ariana TUNISIA
Silver
A05 Mobile Games
MOTHER TO A GENERATION
NIDO / CHILDREN'S MILK POWDER
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES FILM MASTER
Dubai
FLUID PRODUCTIONS
Amman
UNITED ARAB EMIRATES
JORDAN
THE NUTRIQUEST GAME
GSK / HORLICKS
GREY GROUP Singapore SINGAPORE GROUND CONTROL
London
UNITED KINGDOM
Short List
A06 Mobile Advertising
HUAWEI MATE 8 SMARTPOWER TECHNOLOGY
HUAWEI / MOBILE DEVICES / ELECTRONICS
MADDICT Dubai UNITED ARAB EMIRATES
Short List
BACKUP MEMORY
SAMSUNG / MOBILE APP
3SG-BBDO Ariana TUNISIA
MCDONALD'S DRIVE THRU
MCDONALD'S GCC / QSR
OMD Dubai UNITED ARAB EMIRATES
PIZZA HUT MINI GAME
PIZZA HUT / DORITOS PIZZA
PHD Dubai UNITED ARAB EMIRATES
A07 Social for Mobile
MEMORIES MATTER
PROJECT WE FORGOT / NGO
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES
ZAIN STORIES
ZAIN / INSTABOOKS
J. WALTER THOMPSON KUWAIT KUWAIT
Short List
DCF SNAPCHAT
DUBAI TOURISM / DUBAI COMEDY FESTIVAL
1000heads UNITED ARAB EMIRATES
FANS DO WONDERS
OOREDOO GROUP / TELECOMMUNICATIONS
HAVAS WORLDWIDE - MIDDLE EAST Dubai UNITED ARAB EMIRATES
FASHION FOR REAL PEOPLE
MAX / FASHION RETAIL
LEO BURNETT DUBAI UNITED ARAB EMIRATES MILKSHAKE MEDIA
Dubai
OLIVE GREEN
Dubai
UNITED ARAB EMIRATES
B01 Integrated Mobile Campaign
BEHIND THE FACADE
NO MORE TEARS / NGO
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES
MECCA LIVE
SAUDI TELECOM COMPANY / TELECOM PROVIDER
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES
WHERE WILL I MEET YOU?
LIWA MINOR FOOD & BEVERAGES LLC / THE COFFEE CLUB
BLUE APPLE Dubai UNITED ARAB EMIRATES
TRD DRIFT MAG
TOYOTA / AUTOMOTIVE
GMASCO Dubai UNITED ARAB EMIRATES
PRICELESS CELEBRATION
MASTERCARD / UEFA CHAMPIONS LEAGUE PARTNERSHIP
DIGITASLBI Dubai UNITED ARAB EMIRATES
THE FITNESS ACCOUNT
EMIRATES NBD / THE EMIRATES NBD FITNESS ACCOUNT
FP7/DXB Dubai UNITED ARAB EMIRATES LIWA ADVERTISING
Dubai
MILES STUDIOS
Dubai
UNITED ARAB EMIRATES
Short List