2016 Winners & Shortlists

DRUMMERS

Bronze

Case Film

Presentation Image

BrandWUNDERMAN
Product/ServiceRAMADAN APP
EntrantWUNDERMAN DUBAI, UNITED ARAB EMIRATES
CategoryMobile Applications
Entrant Company WUNDERMAN DUBAI, UNITED ARAB EMIRATES
Advertising Agency WUNDERMAN DUBAI, UNITED ARAB EMIRATES
Advertising Agency 2 TATTOO Dubai, UNITED ARAB EMIRATES

Creative Execution

We brought them back through a mobile app that would offer their very same drumming service and a trip across the lane of nostalgia. The time for Suhoor changes on a daily basis. Hence, our Musaharati drummer app was synchronised with those varying timings to awaken users for their authentic meal before beginning the fast.

4.5 score on Google Store

Musaharati are traditional street drummers who wake up people during Ramadan so they can have the traditional Suhoor meal before sunrise. With the growing urbanisation, these men and their art of drumming are no longer seen or heard.

Credits

Name Company Role
Piotr Chrobot Wunderman Mena Executive Creative Director
Hassan Bilgrami Wunderman Mena Senior Copywriter
Fernando Miranda Wunderman Mena Senior Copywriter
Giles Watson Wunderman Mena Art Director
Jesus Barajas Wunderman Mena Digital Designer
MichaƂ Dunin Webtalk App development
Piotr Trentowski /More Group App development
Wojciech Mikucki /More Group App development
Muhammad Assaf Wunderman Mena Arabic Copywriter
Videographer Wunderman Mena Shahbaaz Khan
Designer Wunderman Mena Fahad Naeem
Artworker Wunderman Mena Muhammed Sultan
Mudville Dubai Mudville Dubai Film production
Links
Mobile URL