2016 Winners & Shortlists

Creative Execution

The app offers customers many first-of-its-kind features, including the Region’s first mobile cheque deposit facility, where customers simply take a picture of the cheque via the app. Waiting at the branch is a thing of the past as customers can now receive a mobile queuing ticket via the app and can even get directions to the branch. The ‘shake and save’ feature brings fun into saving. Simply shake your phone to initiate the transaction. Using the Bank’s proprietary and highly secure ‘Smart Touch’ capability, customers can use Apple’s Touch ID and Samsung’s Fingerprint Scanner on the app to log in securely and view balance statement, transaction history and summary for chosen favourite accounts, without the hassle of entering a password.

The application was awarded MENA’s Best Mobile Banking Service by Global Finance. Further, the application is currently rated 4.5/5 by 7,500 reviews in the Google Play & App Store and has been download more than 600,000 times with over 167,000 customers completing over 2.3 million transactions via the app.

Emirates NBD, one of the largest UAE retail banks, expects 90% of banking transactions to be done outside branches in the next 3 years, up from the current 81%*. Accordingly, the Bank has made significant investments to create a more enriching, personalised banking experience. Emirates NBD has leveraged cutting-edge technology in line with global best practice, offering customers convenient ‘on-the-go’ banking solutions that match their needs and busy lifestyles within a safe and trusted digital environment. Studying usage analytics, insights into what customers would want from the app, along with extensive UX exercises, allowed us to design, what can clearly be heralded as the Region’s best mobile banking application.