The BACKUP MEMORY is the first mobile application targeted to people with Alzheimer's as well as
their families. It's an online platform aimed at connecting patients' profiles with those of their circle
of friends and acquaintances.
In real time and directly to their phones, the Backup Memory provides patients with reminders of the
identity of the person entering their field of intimacy, via instant notifications. Patients can thus view
32% of patients in local alzheimer associations, have started using the Backup Memory App.
9621 patients are using actually the Backup Memory.
28822 are connected to them as family members.
What were the business, marketing and objectives that lay behind the mobile case? Describe how
the mobile campaign/entry was launched and implemented across each channel/platform.
INSIGHT: Recent research has proven that constant mental stimulation can delay the loss of
memory when Alzheimer is in its early stage. At that level, Alzheimer sufferers are confronted with
an unexpected future. To preserve their memory, they need solutions that helps them to be
continuously connected to their memories.