2016 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Media Placement Location Award
B03 Consumer Services
SAVE STEVE'S JOB
INSYDO / WEBSITE & APP
OMD Dubai UNITED ARAB EMIRATES OMD
Dubai
OMD
Dubai
UNITED ARAB EMIRATES
CHICKEN CRAZE
BURGER KING / NEW CHICKEN SANDWICHES
STARCOM MEDIAVEST GROUP Kuwait City KUWAIT STARCOM MEDIAVEST GROUP
Kuwait City
KUWAIT
GOT SHANAB
KABABJI / LABAN AYYRAN
STARCOM MEDIAVEST GROUP Kuwait City KUWAIT STARCOM MEDIAVEST GROUP
Dubai
UNITED ARAB EMIRATES
BEATZ OF JOY
MAGIC PLANET / LEISURE AND ENTERTAINMENT
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP
Dubai
STARCOM MEDIAVEST GROUP
Dubai
UNITED ARAB EMIRATES
HOLOGRAM FASHION SHOW
MALL OF THE EMIRATES / SHOPPING MALLS
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP
Dubai
STARCOM MEDIAVEST GROUP
Dubai
UNITED ARAB EMIRATES
WHEN YOU ARE GONE...
EMIRATES NBD / LIFE INSURANCE PLANS
FP7/DXB Dubai UNITED ARAB EMIRATES
Bronze
THE BEAUTIFUL AFTER
EMIRATES NBD / RETIREMENT PLANS
FP7/DXB Dubai UNITED ARAB EMIRATES
Short List
THE FITNESS ACCOUNT
EMIRATES NBD / THE EMIRATES NBD FITNESS ACCOUNT
FP7/DXB Dubai UNITED ARAB EMIRATES
Bronze
WE ARE UAE
EMIRATES NBD / UAE'S 44TH NATIONAL DAY
FP7/DXB Dubai UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP
Dubai
UNITED ARAB EMIRATES
MY NUMBER, MY IDENTITY, CRICKET ACTIVATION
DU / TELECOMMUNICATIONS
LEO BURNETT DUBAI UNITED ARAB EMIRATES
TROPA FOR LIFE
DU / TELECOMMUNICATIONS
LEO BURNETT DUBAI UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP
Dubai
UNITED ARAB EMIRATES
Short List
GOODBYE BAD LUCK
LA LIBANAISE DES JEUX / LOTO LIBANAIS
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Silver
4 DAYS #INABUDHABI
ABU DHABI TOURISM & CULTURE AUTHORITY / TOURISM
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
I SAY ARABI
DISH NETWORK / CABLE PROVIDER
LEO BURNETT BEIRUT LEBANON KEPLER
New York
USA
1ST BRANDED ONLINE ENTERTAINMENT HUB
SAUDI TELECOM COMPANY - STC / BROADBAND
J. WALTER THOMPSON RIYADH SAUDI ARABIA STARCOM MEDIAVEST GROUP
Riyadh
SAUDI ARABIA
Bronze
ZAIN STORIES
ZAIN / INSTABOOKS
J. WALTER THOMPSON KUWAIT KUWAIT
STARKILLER BASE LANDS IN ABU DHABI
TWOFOUR54 FZ LLC / ENTERTAINMENT
M&C SAATCHI Abu Dhabi UNITED ARAB EMIRATES TWOFOUR54
Abu Dhabi
UNITED ARAB EMIRATES
SERVING CONNECTIONS
MCDONALD'S / FOOD
DDB DUBAI UNITED ARAB EMIRATES
#VOICEOFTHENATION
MALL OF THE EMIRATES / RETAIL & ENTERTAINMENT
Y&R DUBAI UNITED ARAB EMIRATES
B04 Corporate Image & Communication
FLYING YOUR DREAMS
JAZEERA AIRWAYS / TRAVEL
ZENITH MENA Dubai UNITED ARAB EMIRATES ZENITH MENA
Dubai
UNITED ARAB EMIRATES
SUNTAN TATTOOS
ASTER MEDICAL CENTRE / DERMATOLOGY DEPARTMENT
THE CLASSIC PARTNERSHIP ADVERTISING Dubai UNITED ARAB EMIRATES
A SONG TO UNITE
ASICELL / BRAND CAMPAIGN
LEO BURNETT Sulaymaniyah IRAQ STARCOM MEDIAVEST
Suleimaniah
IRAQ
NOT JUST SPECIAL, BUT SUPER
CITY CENTRE DEIRA/MIRDIF / SHOPPING MALLS
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP
Dubai
STARCOM MEDIAVEST GROUP
Dubai
UNITED ARAB EMIRATES
EIDIYA TRAVELLING MACHINE
EMIRATES NBD / BANKING
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP
Dubai
UNITED ARAB EMIRATES
SECOND LIFE BILLBOARDS
EMIRATES NBD / BANKING
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP
Dubai
STARCOM MEDIAVEST GROUP
Dubai
UNITED ARAB EMIRATES
A WORLD OF WE
COCA-COLA MIDDLE EAST / THE COCA-COLA FOUNDATION
FP7/DXB Dubai UNITED ARAB EMIRATES UM MENA
Dubai
UNITED ARAB EMIRATES
Bronze
ABBA AHMED'S PRICELESS JOURNEY
MASTERCARD / PRICELESS NIGERIA
FP7/DXB Dubai UNITED ARAB EMIRATES CARAT
Dubai
UNITED ARAB EMIRATES
DON'T SELF-PRESCRIBE
NATIONAL HEALTH INSURANCE COMPANY - DAMAN / ANTI ANTIBIOTICS SELF-PRESCRIPTION
FP7/DXB Dubai UNITED ARAB EMIRATES
Bronze
#ANONYMOUS_GIVER
MOBINIL / TELECOMMUNICATION
LEO BURNETT CAIRO EGYPT UM7
Cairo
EGYPT
FIRST ON 1ST
HSBC / BANK
J. WALTER THOMPSON DUBAI UNITED ARAB EMIRATES MINDSHARE MENA
Dubai
UNITED ARAB EMIRATES
PERSIL ABAYA SHAMPOO- NATIONAL RESONANCE
PERSIL ABAYA SHAMPOO (HENKEL ARABIA) / PERSIL ABAYA SHAMPOO
OMD Dubai UNITED ARAB EMIRATES OMD
Dubai
OMD
Dubai
UNITED ARAB EMIRATES
SAMSUNG SAFETY SCREEN
SAMSUNG / ELECTRONICS
LEO BURNETT DUBAI UNITED ARAB EMIRATES
HIDDEN STREET CAMERA
ETISALAT / SOCIAL AWARENESS
INITIATIVE Cairo EGYPT INITIATIVE
Cairo
INITIATIVE
Cairo
EGYPT
B05 Charities, Public Health, Safety & Awareness Messages
MISS YOU MOM
EMIRATES NBD / BANKING
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP
Dubai
STARCOM MEDIAVEST GROUP
Dubai
UNITED ARAB EMIRATES
YOUNG MASSEUSE
COMMUNITY DEVELOPMENT AUTHORITY, DUBAI / CHILD PROTECTION HELPLINE
SPARK* Publinet Dubai UNITED ARAB EMIRATES
Gold
BACKUP MEMORY
SAMSUNG / MOBILE APP
3SG-BBDO Ariana TUNISIA OMD
Tunis
TUNISIA
Short List
THE NAZAR INITIATIVE
ASTER HOSPITAL & MEDICAL CENTRES / ASTER OPTICAL
THE CLASSIC PARTNERSHIP ADVERTISING Dubai UNITED ARAB EMIRATES
PINKRAMADAN
BAHEYA WOMEN'S CANCER HOSPITAL / FREE OF CHARGE MEDICAL SERVICES
FP7/CAI Cairo EGYPT INITIATIVE
Cairo
EGYPT
DO YOU KNOW THIS STORY?
UN WOMEN / VIOLENCE AGAINST WOMEN IN EGYPT
FP7/CAI Cairo EGYPT INITIATIVE
Cairo
EGYPT
CELEBRATING THE EVERYDAY CHEF
ARLA FOODS / PUCK
PHD Dubai UNITED ARAB EMIRATES PHD
Dubai
PHD
Dubai
UNITED ARAB EMIRATES
ANA KUWAITI
GULF BANK KUWAIT / FINANCIAL SERVICES
OMD Dubai UNITED ARAB EMIRATES OMD
Dubai
OMD
Dubai
UNITED ARAB EMIRATES
ABANDONED LIVES
38SMILES / NON PROFIT ANIMAL RESCUE GROUP
MULLENLOWE MENA Dubai UNITED ARAB EMIRATES
Bronze
BEHIND THE FACADE
NO MORE TEARS / CHARITY
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP
Dubai
STARCOM MEDIAVEST GROUP
Dubai
UNITED ARAB EMIRATES
MEMORIES MATTER
PROJECT WE FORGOT / NGO
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP
Dubai
STARCOM MEDIAVEST GROUP
Dubai
UNITED ARAB EMIRATES
#KEEPTHEMTOGETHER
NESTLÉ MIDDLE EAST / NESTLE FITNESS BREAST CANCER AWARENESS CAMPAIGN
FP7/DXB Dubai UNITED ARAB EMIRATES
STEP UP FOR LIFE
JOHNSON & JOHNSON / ONE TOUCH
INITIATIVE Dubai UNITED ARAB EMIRATES INITIATIVE
Dubai
UNITED ARAB EMIRATES
THE GOOD NOTE
BOU KHALIL SUPERMARCHÉ / THE GOOD NOTE
J. WALTER THOMPSON BEIRUT LEBANON
BACK OFF RADIO
ROADS AND TRANSPORT AUTHORITY / PUBLIC TRANSPORT
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Silver
AN ANTHEM AGAINST CORRUPTION
SAKKER EL DEKKENE (STOP THE SHOP) / ANTI-CORRUPTION NGO
LEO BURNETT BEIRUT LEBANON
TWEET FOR HEAT
ALWALEED PHILANTHROPIES / NON PROFIT ORGANISATION
BOLD AGENCY Riyadh SAUDI ARABIA OMD
Riyadh
SAUDI ARABIA
Bronze