2016 Winners & Shortlists

Brief Explanation

The Late Bloomers, Last Minute Planners and People who might not realise it’s time for a holiday. We all know them. There are people all around us who seem to cling to the office and find it difficult to let go, stock-piling leave dates that go to waste. All they needed was a nudge.

Results and Effectiveness

We reached our audience in a highly targeted way. Giving them a prop to place at their desks that helped spread WOM. The number of applications reached 24% over the campaign target. The incremental increase achieved 15% over the target.

Creative Execution

We simply handed out the globes at a selection of offices. The HSBC site's travel page received traffic from the hype generated by the globes.

Insights, Strategy and the Idea

Every April, HSBC launches a Pre-Travel campaign with credit cards and loans for people who are planning their summer holidays and looking to better plan their finances. This time, HSBC wanted to reach people who don't usually travel during the summer. We needed a targeted way to reach them, so we picked a selection of offices to distribute our 'office-globes'.