|
Title
Brand
Product / Service
|
Entrant Company |
Location
|
Production Company
|
Location
|
Award
|
|
A02 Consumer Products
|
THE WHITE TRUTH
FERRERO / RAFFAELLO |
GREY MENA Dubai |
UNITED ARAB EMIRATES |
RGB ART PRODUCTIONS
Dubai
|
UNITED ARAB EMIRATES
|
Short List |
|
A03 Consumer Services
|
#ANONYMOUS_GIVER
MOBINIL / TELECOMMUNICATION |
LEO BURNETT CAIRO |
EGYPT |
LIGHTHOUSE FILMS
Cairo
|
EGYPT
|
Short List |
|
A04 Charities, Public Health, Safety & Awareness Messages
|
TWEET FOR HEAT
ALWALEED PHILANTHROPIES / NON PROFIT ORGANISATION |
BOLD AGENCY Riyadh |
SAUDI ARABIA |
MILLIMETER PRODUCTIONS
Jeddah
|
SAUDI ARABIA
|
Bronze
|
|
B01 Websites
|
DOWNTOWN FONTS
AL ISMAELIA / REAL ESTATE |
J. WALTER THOMPSON CAIRO |
EGYPT |
|
|
Short List |
|
B02 Microsites
|
TWEET FOR HEAT
ALWALEED PHILANTHROPIES / NON PROFIT ORGANISATION |
BOLD AGENCY Riyadh |
SAUDI ARABIA |
MILLIMETER PRODUCTIONS
Jeddah
|
SAUDI ARABIA
|
Bronze
|
|
C01 Web Banner
|
SCROLL PONG
NESTLÉ / KITKAT |
OGILVYONE WORLDWIDE NAIROBI |
KENYA |
|
|
Silver
|
|
D01 Online Video
|
FASHION FOR REAL PEOPLE
MAX / FASHION RETAIL |
LEO BURNETT DUBAI |
UNITED ARAB EMIRATES |
MILKSHAKE MEDIA
Dubai
OLIVE GREEN
Dubai
|
UNITED ARAB EMIRATES
|
Bronze
|
WHAT GIRLS CAN DO
PROCTER & GAMBLE / ALWAYS |
LEO BURNETT BEIRUT |
LEBANON |
INDEPENDENT PRODUCTIONS
Beirut
HEDGEHOG
Beirut
|
LEBANON
|
Silver
|
DARK IFTAR
COCA-COLA MIDDLE EAST / COCA-COLA |
MEMAC OGILVY Dubai |
UNITED ARAB EMIRATES |
DEJA VU
Dubai
|
UNITED ARAB EMIRATES
|
Grand Prix
|
GIVE MOM BACK HER NAME
UN WOMEN / UN WOMEN |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
BIGFOOT FILMS
Cairo
|
EGYPT
|
Bronze
|
GOODBYE BAD LUCK
LA LIBANAISE DES JEUX / LOTO LIBANAIS |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
BIG KAHUNA FILMS
Dubai
|
UNITED ARAB EMIRATES
|
Gold
|
|
E01 Use of Social or Community (including emerging platforms for brands)
|
FASHION FOR REAL PEOPLE
MAX / FASHION RETAIL |
LEO BURNETT DUBAI |
UNITED ARAB EMIRATES |
MILKSHAKE MEDIA
Dubai
OLIVE GREEN
Dubai
|
UNITED ARAB EMIRATES
|
Short List |
#ANONYMOUS_GIVER
MOBINIL / TELECOMMUNICATION |
LEO BURNETT CAIRO |
EGYPT |
LIGHTHOUSE FILMS
Cairo
|
EGYPT
|
Short List |
WHAT GIRLS CAN DO
PROCTER & GAMBLE / ALWAYS |
LEO BURNETT BEIRUT |
LEBANON |
INDEPENDENT PRODUCTIONS
Beirut
HEDGEHOG
Beirut
|
LEBANON
|
Short List |
DARK IFTAR
COCA-COLA MIDDLE EAST / COCA-COLA |
MEMAC OGILVY Dubai |
UNITED ARAB EMIRATES |
DEJA VU
Dubai
|
UNITED ARAB EMIRATES
|
Short List |
GIVE MOM BACK HER NAME
UN WOMEN / UN WOMEN |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
BIGFOOT FILMS
Cairo
|
EGYPT
|
Gold
|
GOODBYE BAD LUCK
LA LIBANAISE DES JEUX / LOTO LIBANAIS |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
BIG KAHUNA FILMS
Dubai
|
UNITED ARAB EMIRATES
|
Short List |
7UP WALL OF MUSIC
PEPSICO / 7UP |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
|
|
Short List |
THE CULT OF THE NIGHT
MASHROU' LEILA / “IBN EL LEIL” ALBUM LAUNCH |
LEO BURNETT BEIRUT |
LEBANON |
|
|
Short List |
SAUDI WOMEN’S ONLINE MARCH
PROCTER & GAMBLE / ALWAYS |
LEO BURNETT BEIRUT |
LEBANON |
|
|
Bronze
|
|
E02 Applications / Tools
|
TWEET FOR HEAT
ALWALEED PHILANTHROPIES / NON PROFIT ORGANISATION |
BOLD AGENCY Riyadh |
SAUDI ARABIA |
MILLIMETER PRODUCTIONS
Jeddah
|
SAUDI ARABIA
|
Short List |
|
G01 Branded Tech (online)
|
SAMSUNG SAFETY SCREEN
SAMSUNG / ELECTRONICS |
LEO BURNETT DUBAI |
UNITED ARAB EMIRATES |
THE GOODFELLAS
São Paulo
|
BRAZIL
|
Short List |
DOWNTOWN FONTS
AL ISMAELIA / REAL ESTATE |
J. WALTER THOMPSON CAIRO |
EGYPT |
|
|
Silver
|
|
G02 Branded Tech (offline)
|
7UP WALL OF MUSIC
PEPSICO / 7UP |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
|
|
Silver
|
|
H01 Integrated Multi-platform Campaign
|
FASHION FOR REAL PEOPLE
MAX / FASHION RETAIL |
LEO BURNETT DUBAI |
UNITED ARAB EMIRATES |
MILKSHAKE MEDIA
Dubai
OLIVE GREEN
Dubai
|
UNITED ARAB EMIRATES
|
Short List |
WHAT GIRLS CAN DO
PROCTER & GAMBLE / ALWAYS |
LEO BURNETT BEIRUT |
LEBANON |
INDEPENDENT PRODUCTIONS
Beirut
HEDGEHOG
Beirut
|
LEBANON
|
Short List |
GIVE MOM BACK HER NAME
UN WOMEN / UN WOMEN |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
BIGFOOT FILMS
Cairo
|
EGYPT
|
Short List |
|
I01 User Experience (UX)
|
SAMSUNG SAFETY SCREEN
SAMSUNG / ELECTRONICS |
LEO BURNETT DUBAI |
UNITED ARAB EMIRATES |
THE GOODFELLAS
São Paulo
|
BRAZIL
|
Short List |
SAMSUNG KALIMALOCK
SAMSUNG GULF ELECTRONICS / PUBLIC AWARENESS |
CHEIL MENA Dubai |
UNITED ARAB EMIRATES |
KRDS
Paris
MILKSHAKE MEDIA
Dubai
|
FRANCE
UNITED ARAB EMIRATES
|
Short List |
|
I03 Storytelling
|
160 STORIES ABOUT 160 STOREYS
BURJ KHALIFA / THE BURJ KHALIFA WEBSITE |
BPG POSSIBLE Dubai |
UNITED ARAB EMIRATES |
|
|
Short List |
DOWNTOWN FONTS
AL ISMAELIA / REAL ESTATE |
J. WALTER THOMPSON CAIRO |
EGYPT |
|
|
Gold
|