2016 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Production Company Location Award
A02 Consumer Products
THE WHITE TRUTH
FERRERO / RAFFAELLO
GREY MENA Dubai UNITED ARAB EMIRATES RGB ART PRODUCTIONS
Dubai
UNITED ARAB EMIRATES
Short List
A03 Consumer Services
#ANONYMOUS_GIVER
MOBINIL / TELECOMMUNICATION
LEO BURNETT CAIRO EGYPT LIGHTHOUSE FILMS
Cairo
EGYPT
Short List
A04 Charities, Public Health, Safety & Awareness Messages
TWEET FOR HEAT
ALWALEED PHILANTHROPIES / NON PROFIT ORGANISATION
BOLD AGENCY Riyadh SAUDI ARABIA MILLIMETER PRODUCTIONS
Jeddah
SAUDI ARABIA
Bronze
B01 Websites
DOWNTOWN FONTS
AL ISMAELIA / REAL ESTATE
J. WALTER THOMPSON CAIRO EGYPT
Short List
B02 Microsites
TWEET FOR HEAT
ALWALEED PHILANTHROPIES / NON PROFIT ORGANISATION
BOLD AGENCY Riyadh SAUDI ARABIA MILLIMETER PRODUCTIONS
Jeddah
SAUDI ARABIA
Bronze
C01 Web Banner
SCROLL PONG
NESTLÉ / KITKAT
OGILVYONE WORLDWIDE NAIROBI KENYA
Silver
D01 Online Video
FASHION FOR REAL PEOPLE
MAX / FASHION RETAIL
LEO BURNETT DUBAI UNITED ARAB EMIRATES MILKSHAKE MEDIA
Dubai
OLIVE GREEN
Dubai
UNITED ARAB EMIRATES
Bronze
GIVE MOM BACK HER NAME
UN WOMEN / UN WOMEN
IMPACT BBDO Dubai UNITED ARAB EMIRATES BIGFOOT FILMS
Cairo
EGYPT
Bronze
WHAT GIRLS CAN DO
PROCTER & GAMBLE / ALWAYS
LEO BURNETT BEIRUT LEBANON INDEPENDENT PRODUCTIONS
Beirut
HEDGEHOG
Beirut
LEBANON
Silver
GOODBYE BAD LUCK
LA LIBANAISE DES JEUX / LOTO LIBANAIS
IMPACT BBDO Dubai UNITED ARAB EMIRATES BIG KAHUNA FILMS
Dubai
UNITED ARAB EMIRATES
Gold
DARK IFTAR
COCA-COLA MIDDLE EAST / COCA-COLA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES DEJA VU
Dubai
UNITED ARAB EMIRATES
Grand Prix
E01 Use of Social or Community (including emerging platforms for brands)
DARK IFTAR
COCA-COLA MIDDLE EAST / COCA-COLA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES DEJA VU
Dubai
UNITED ARAB EMIRATES
Short List
THE CULT OF THE NIGHT
MASHROU' LEILA / “IBN EL LEIL” ALBUM LAUNCH
LEO BURNETT BEIRUT LEBANON
Short List
#ANONYMOUS_GIVER
MOBINIL / TELECOMMUNICATION
LEO BURNETT CAIRO EGYPT LIGHTHOUSE FILMS
Cairo
EGYPT
Short List
GOODBYE BAD LUCK
LA LIBANAISE DES JEUX / LOTO LIBANAIS
IMPACT BBDO Dubai UNITED ARAB EMIRATES BIG KAHUNA FILMS
Dubai
UNITED ARAB EMIRATES
Short List
7UP WALL OF MUSIC
PEPSICO / 7UP
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
FASHION FOR REAL PEOPLE
MAX / FASHION RETAIL
LEO BURNETT DUBAI UNITED ARAB EMIRATES MILKSHAKE MEDIA
Dubai
OLIVE GREEN
Dubai
UNITED ARAB EMIRATES
Short List
WHAT GIRLS CAN DO
PROCTER & GAMBLE / ALWAYS
LEO BURNETT BEIRUT LEBANON INDEPENDENT PRODUCTIONS
Beirut
HEDGEHOG
Beirut
LEBANON
Short List
SAUDI WOMEN’S ONLINE MARCH
PROCTER & GAMBLE / ALWAYS
LEO BURNETT BEIRUT LEBANON
Bronze
GIVE MOM BACK HER NAME
UN WOMEN / UN WOMEN
IMPACT BBDO Dubai UNITED ARAB EMIRATES BIGFOOT FILMS
Cairo
EGYPT
Gold
E02 Applications / Tools
TWEET FOR HEAT
ALWALEED PHILANTHROPIES / NON PROFIT ORGANISATION
BOLD AGENCY Riyadh SAUDI ARABIA MILLIMETER PRODUCTIONS
Jeddah
SAUDI ARABIA
Short List
G01 Branded Tech (online)
SAMSUNG SAFETY SCREEN
SAMSUNG / ELECTRONICS
LEO BURNETT DUBAI UNITED ARAB EMIRATES THE GOODFELLAS
São Paulo
BRAZIL
Short List
DOWNTOWN FONTS
AL ISMAELIA / REAL ESTATE
J. WALTER THOMPSON CAIRO EGYPT
Silver
G02 Branded Tech (offline)
7UP WALL OF MUSIC
PEPSICO / 7UP
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Silver
H01 Integrated Multi-platform Campaign
GIVE MOM BACK HER NAME
UN WOMEN / UN WOMEN
IMPACT BBDO Dubai UNITED ARAB EMIRATES BIGFOOT FILMS
Cairo
EGYPT
Short List
FASHION FOR REAL PEOPLE
MAX / FASHION RETAIL
LEO BURNETT DUBAI UNITED ARAB EMIRATES MILKSHAKE MEDIA
Dubai
OLIVE GREEN
Dubai
UNITED ARAB EMIRATES
Short List
WHAT GIRLS CAN DO
PROCTER & GAMBLE / ALWAYS
LEO BURNETT BEIRUT LEBANON INDEPENDENT PRODUCTIONS
Beirut
HEDGEHOG
Beirut
LEBANON
Short List
I01 User Experience (UX)
SAMSUNG SAFETY SCREEN
SAMSUNG / ELECTRONICS
LEO BURNETT DUBAI UNITED ARAB EMIRATES THE GOODFELLAS
São Paulo
BRAZIL
Short List
SAMSUNG KALIMALOCK
SAMSUNG GULF ELECTRONICS / PUBLIC AWARENESS
CHEIL MENA Dubai UNITED ARAB EMIRATES KRDS
Paris
MILKSHAKE MEDIA
Dubai
FRANCE
UNITED ARAB EMIRATES
Short List
I03 Storytelling
160 STORIES ABOUT 160 STOREYS
BURJ KHALIFA / THE BURJ KHALIFA WEBSITE
BPG POSSIBLE Dubai UNITED ARAB EMIRATES
Short List
DOWNTOWN FONTS
AL ISMAELIA / REAL ESTATE
J. WALTER THOMPSON CAIRO EGYPT
Gold