2016 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Production Company Location Award
D01 Online Video
#ANONYMOUS_GIVER
MOBINIL / TELECOMMUNICATION
LEO BURNETT CAIRO EGYPT LIGHTHOUSE FILMS
Cairo
EGYPT
I SAY ARABI
DISH NETWORK / CABLE PROVIDER
LEO BURNETT BEIRUT LEBANON BLACK RHINO
Beirut
LEBANON
WHAT GIRLS CAN DO
PROCTER & GAMBLE / ALWAYS
LEO BURNETT BEIRUT LEBANON INDEPENDENT PRODUCTIONS
Beirut
HEDGEHOG
Beirut
LEBANON
Silver
AS REAL AS YOUR DIRTY LAUNDRY
PROCTER & GAMBLE / TIDE
LEO BURNETT BEIRUT LEBANON BIGFOOT FILMS
Cairo
EGYPT
CLEAN & CLEAR - SEE THE REAL ME
JOHNSON & JOHNSON / CPG
J3 MENA Dubai UNITED ARAB EMIRATES
STEP UP FOR LIFE
JOHNSON & JOHNSON / ONE TOUCH
INITIATIVE Dubai UNITED ARAB EMIRATES
SOUND OF THE NATION
PEPSICO / PEPSI BEVERAGES
IMPACT BBDO Cairo EGYPT HAMA FILM PRODUCTIONS
Giza
EGYPT
GOODBYE BAD LUCK
LA LIBANAISE DES JEUX / LOTO LIBANAIS
IMPACT BBDO Dubai UNITED ARAB EMIRATES BIG KAHUNA FILMS
Dubai
UNITED ARAB EMIRATES
Gold
GIVE MOM BACK HER NAME
UN WOMEN / UN WOMEN
IMPACT BBDO Dubai UNITED ARAB EMIRATES BIGFOOT FILMS
Cairo
EGYPT
Bronze
YOUR FAMILY IS OUR FAMILY
DUBAI ISLAMIC BANK / EMIRATI BANKING PACKAGES
BLUE APPLE Dubai UNITED ARAB EMIRATES TAMBI STUDIOS
Dubai
UNITED ARAB EMIRATES
E01 Use of Social or Community (including emerging platforms for brands)
JERGENS BEAUTY SECRETS
KAO GROUP / JERGENS CREAM
ZENITH MENA Dubai UNITED ARAB EMIRATES
#LIVEFEARLESS
SCA / NANA
ZENITH MENA Dubai UNITED ARAB EMIRATES OLIVE TREE
Beirut
LEBANON
PANADOL FIGHTS FLU WITH TWEETS
GLAXOSMITHKLINE / HEALTH
WUNDERMAN DUBAI UNITED ARAB EMIRATES MAGNET
Dubai
UNITED ARAB EMIRATES
KSA NATIONAL DAY
COCA-COLA MIDDLE EAST / COCA-COLA
UM MENA Dubai UNITED ARAB EMIRATES
OLD RIVALS
COCA-COLA MIDDLE EAST / COCA-COLA
UM MENA Dubai UNITED ARAB EMIRATES
DETTOL HAJJ
RECKITT BENCKISER / DETTOL
UM MENA Dubai UNITED ARAB EMIRATES HAJJNET
Dubai
UNITED ARAB EMIRATES
DUREX REAL FEEL
RECKITT BENCKISER / DUREX ARABIA
UM MENA Dubai UNITED ARAB EMIRATES
DISNEY BROUGHT TO YOU BY MAMAS & PAPAS
AL TAYER GROUP / MAMAS & PAPAS - BAMBI & PINOCCHIO COLLECTION
TRAFFIC Dubai UNITED ARAB EMIRATES
THIS IS MY KENYA
SAFARICOM / SAFARICOM CALENDAR
SQUAD DIGITAL Nairobi KENYA
STORY FOR CHELA
START A LIBRARY / BOOKS
SQUAD DIGITAL Nairobi KENYA
SLIDE PUZZLE
NADA DAIRY / PINEAPPLE ORANGE
RÉPUBLIQUE Beirut LEBANON
SAVE STEVE'S JOB
INSYDO / WEBSITE & APP
OMD Dubai UNITED ARAB EMIRATES
KOTEX - THOSE DAYS ARE OVER
KIMBERLY-CLARK / FEMININE HYGIENE
MINDSHARE MENA Dubai UNITED ARAB EMIRATES
KEES GAWAFA - THE GUAVA REVOLUTION
RANI FLOAT / RANI FLOAT GUAVA FLAVOR
MINDSHARE MENA Dubai UNITED ARAB EMIRATES TAYARAH MEDIA PRODUCTIONS
Cairo
EGYPT
#SHAREHAPPYHEARTS
ASTER MEDICAL CENTER / HEALTH-CARE/MEDICAL CENTRE
MEMAC OGILVY & MATHER BAHRAIN Manama BAHRAIN
DARK IFTAR
COCA-COLA MIDDLE EAST / COCA-COLA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES DEJA VU
Dubai
UNITED ARAB EMIRATES
Short List
4 DAYS #INABUDHABI
ABU DHABI TOURISM & CULTURE AUTHORITY / TOURISM
MEMAC OGILVY Dubai UNITED ARAB EMIRATES FIRST AND TEN PRODUCTIONS
Dubai
UNITED ARAB EMIRATES
NISSAN X-TRAIL #THEONETOFOLLOW
NISSAN MIDDLE EAST / 2015 NISSAN X-TRAIL
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
MICROSOFT, YOU JUST GOT NEWSJACKED!
UNILEVER / PONDS
M&C SAATCHI Dubai UNITED ARAB EMIRATES
FASHION FOR REAL PEOPLE
MAX / FASHION RETAIL
LEO BURNETT DUBAI UNITED ARAB EMIRATES MILKSHAKE MEDIA
Dubai
OLIVE GREEN
Dubai
UNITED ARAB EMIRATES
Short List
BIG MAC WALK
MCDONALD'S / QUICK SERVICE RESTAURANT
LEO BURNETT DUBAI UNITED ARAB EMIRATES BIG KAHUNA FILMS
Dubai
UNITED ARAB EMIRATES
#ANONYMOUS_GIVER
MOBINIL / TELECOMMUNICATION
LEO BURNETT CAIRO EGYPT LIGHTHOUSE FILMS
Cairo
EGYPT
Short List
THE CULT OF THE NIGHT
MASHROU' LEILA / “IBN EL LEIL” ALBUM LAUNCH
LEO BURNETT BEIRUT LEBANON
Short List
SAUDI WOMEN’S ONLINE MARCH
PROCTER & GAMBLE / ALWAYS
LEO BURNETT BEIRUT LEBANON
Bronze
WHAT GIRLS CAN DO
PROCTER & GAMBLE / ALWAYS
LEO BURNETT BEIRUT LEBANON INDEPENDENT PRODUCTIONS
Beirut
HEDGEHOG
Beirut
LEBANON
Short List
A SONG TO UNITE
ASICELL / BRAND CAMPAIGN
LEO BURNETT Sulaymaniyah IRAQ
ZAIN STORIES
ZAIN / INSTABOOKS
J. WALTER THOMPSON KUWAIT KUWAIT
CUBE ON THE LINE
COCA-COLA / SOCIAL CONTENT
J. WALTER THOMPSON DUBAI UNITED ARAB EMIRATES
DISAPPEARING TWEETS
COCA-COLA / SOCIAL CONTENT
J. WALTER THOMPSON DUBAI UNITED ARAB EMIRATES
IN FOR YOUTH BRAND LAUNCH
VODAFONE / TELECOMUNICATION
J. WALTER THOMPSON CAIRO EGYPT LIGHTHOUSE FILMS
Cairo
EGYPT
#THISISEGYPT BY COLONEL SANDERS
KFC / QSR
INITIATIVE Dubai UNITED ARAB EMIRATES
GOODBYE BAD LUCK
LA LIBANAISE DES JEUX / LOTO LIBANAIS
IMPACT BBDO Dubai UNITED ARAB EMIRATES BIG KAHUNA FILMS
Dubai
UNITED ARAB EMIRATES
Short List
7UP WALL OF MUSIC
PEPSICO / 7UP
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
GIVE MOM BACK HER NAME
UN WOMEN / UN WOMEN
IMPACT BBDO Dubai UNITED ARAB EMIRATES BIGFOOT FILMS
Cairo
EGYPT
Gold
FANS DO WONDERS
OOREDOO GROUP / TELECOMMUNICATIONS
HAVAS WORLDWIDE - MIDDLE EAST Dubai UNITED ARAB EMIRATES
THE WHITE TRUTH
FERRERO / RAFFAELLO
GREY MENA Dubai UNITED ARAB EMIRATES RGB ART PRODUCTIONS
Dubai
UNITED ARAB EMIRATES
REASONS FOR LOVIN IT
MCDONALD'S / CORPORATE
FP7/BEY Achrafieh LEBANON
#FOREVERYDAY
ARLA FOODS AMBA / LURPAK
DIGITAL APE Dubai UNITED ARAB EMIRATES
WA7A A7LA (NOTHING NICER)
VISITBRITAIN / GREAT BRITISH COUNTRYSIDE
DIGITAL APE Dubai UNITED ARAB EMIRATES BUTTERFLY FILMS
Edinburgh
UNITED KINGDOM
NEXT IS YOU
SAMSUNG / GALAXY S6 AND GALAXY S6 EDGE
CHEIL LEVANT Amman JORDAN MINUS EQUALS PLUS
Beirut
LEBANON