2016 Winners & Shortlists

Creative Execution

We worked hand in hand with kids themselves, inspiring them to come up with stories that defied all things adult. We then helped bring these stories to life, illustrating them and and turning them into an interactive online experience - available on all platforms. It became a fun way for parents to enjoy the imagination of their little ones and discover for themselves how to bring these paint solutions into their homes.

These were the results in just a few weeks: - Microsite received over 184,000 visits - Posts received over 3 million impressions - Engagement exceeded targets by 65% More importantly, we made children's imagination digitally available for parents.

Jotun is a brand synonymous for paint - for every room, for every occasion. But with the launch of its new kids collection, the brand wanted to bring paint and colours to life in a unique way. To do this, we looked at walls itself as a canvas. We also saw wall designs to be a mood board for inspiration itself. And lastly, we turned to the most unbound inspirational experts - kids themselves. We inspired kids with designs and they in turn provided imaginative stories - that would offer fresh entertaining perspective, for each home's decision makers - parents. The entire initiative sat on a microsite we created. Little Storytellers was born. I