2016 Winners & Shortlists

Creative Execution

We created 120 inspirational quotes. These were then pushed out via social media – Facebook and Instagram. The results were fantastic. In some cases well over 1,000 likes and 100 shares! The quotes were perfectly timed throughout the year, tailored to different occasions such as Ramadan, Christmas, New year etc Due to the popularity of the posts, both from the client and customers we then….. • Re-designed the Ithaca-Life website inline with our creative • Built a separate website/platform - www.inspireandsmile.com for consumers to share the inspiration • Designed and produced a small postcard-sized booklet of all our inspirational posts/quotes

Our campaign drove the following results: - Average social engagement per post: Reach 11,078, Likes 686, Shares 82 • Social media following growth: 2276% • Website traffic growth: 1300% • Number of inquires about services growth: 500% • Customer base growth: 650% Furthermore, feedback on the posts that we created was so positive that we also: • Redesigned the Ithaca-Life website • Built a separate website/platform - www.inspireandsmile.com • Designed and produced a small postcard sized booklet of all our inspirational posts/quotes Not only did the creative do wonders for the Ithaca brand but we also ensured we pushed out the ‘feel-good factor and helped to inspire, motivate and make consumers smile!

Ithaca-Life is a Dubai based life-coaching organization. Challenge: • Educate the market • Build a brand/awareness • Generate customers Before we began work we took part in individual life-coaching sessions, this gave us huge insight! Following on from our sessions we felt motivated,inspired,energized,driven,excited,happy – the focus was to emulate this through creative to drive awareness and education – an emphasis on powerful, shareable content - the first thought was to maximize social! Our copywriter then created 120 motivational and inspirational quotes – focused on life, love, family, career development, change and personal improvement. Once the quotes had been agreed we then matched them to a series of images/photographs that were incredibly powerful, inspirational and thought provoking. An emphasis on every piece of creative was the ‘feel-good factor’ inspiring, motivating and driving share-ability, making people feel good about them selves, just like we had after our life coaching sessions!